Copywriting for Real Estate Crowdfunding

Copywriting for Real Estate Crowdfunding: 5 Rewarding Strategies

It is your job as a real estate crowdfunder to properly communicate the essence of the property listing and its unique selling points to convince investors or purchasers that a certain home is the best option for their investment. Real estate crowdfunding companies who write compelling content may tell stories that evoke strong feelings, provide realistic images of potential properties, and ultimately close deals.

But how can a real estate crowdfunding business produce effective copy? This post will provide you with five foolproof real estate copywriting strategies that can help your message stand out in a congested industry and generate more leads and sales.

What Is Real Estate Copywriting?

The art and science of crafting interesting and convincing written material to engage readers is known as real estate copywriting. Good real estate copywriting draws in readers and persuades them to take action, such as arranging a meeting, putting in an offer, or signing a lease. Pages with persuasive copy have a 16% higher conversion rate.

Types of Copywriting for Real Estate Crowdfunding

As a real estate crowdfunder, you’ll need different types of copy to market your real estate business. Here’s a breakdown of the compelling copy that you will most likely need in the real estate market:

  • Website Copy: The content on your real estate website should be engaging and convey your brand’s personality, values, and distinctive approach. It should also offer details about your listings, services, and areas of expertise.
  • Landing Page/Sales Page Copy: Sales pages and landing pages draw in leads and motivate people to take action, like arranging a meeting or raising money for an acquisition. The real estate text on these pages should be concise, compelling, and conversion-oriented.
  • Property Descriptions: Listings for real estate are crucial for highlighting the special qualities, conveniences, and lifestyle advantages of each of your property listings. You should write property descriptions that are interesting, in-depth, and catered to your intended market.
  • Social Media Posts: Using social media gives you the chance to interact with your audience and develop a closer relationship with your target market. Write material that is both amusing and educational while also expressing your individuality.
  • Real Estate Ads: Real estate agents or crowdfunding advertisements, whether placed online or offline, require compelling language to draw viewers in and inspire action. Make sure your real estate advertisements include obvious calls to action.
  • Email Copy: Email is a very effective real estate marketing tool for promoting your property listings or services, keeping in touch with current and potential buyers, and nurturing prospects. Email text that works well should be interesting, educational, and individualized.
  • SEO Blogging: Blogging for SEO increases natural traffic to your website and establishes your authority in the real estate sector. Write informative and well-written blog entries that include neighborhood guides, first-time homebuyer advice, and more.

If you’re unsure what types of real estate copy will benefit your business growth, you can work with a real estate copywriter to figure it out.

The Amazing Benefits of Copywriting for Real Estate Crowdfunding

Types of Copywriting for Real Estate Crowdfunding

Better Property Visibility

By using language to your advantage, you may draw the reader’s attention, generate leads and more traffic to your real estate listings and increase brand awareness. A compelling message from well-written content draws in prospective tenants and purchasers and helps them picture themselves living in a fantastic place.

Additionally, blogging and SEO copywriting raise the visibility of your real estate website and property descriptions in Google search results, making them more accessible to prospective investors.

Stronger Connection with Buyers and Sellers

Excellent real estate copywriting services use material that appeals to emotions to create stronger relationships between buyers and sellers. This elicits an emotional reaction, assisting sellers in realizing the potential of their property and purchasers in visualizing their ideal house. Research shows that 95% of purchasing decisions are emotional. Your real estate copy and company closes more sales when your content communicates to buyers and sellers directly and gives them a sense of understanding!

High-Converting Personal Brand

It’s difficult to overstate the significance of personal branding when it comes to real estate crowdfunding. It establishes your credibility with prospective homeowners. Your brand identity story serves as the central theme, conveying your personality, beliefs, and area of expertise in an impactful way. Across all marketing mediums, having a clear and consistent message helps you build your brand, set yourself apart from other real estate agents, and eventually increase sales.

5 Tips to Make Your Real Estate Copywriting Stand Out

With a wealth of expertise in creating content and copy for the real estate sector, we know how to use SEO and cutting-edge messaging to set your real estate company apart. In the past, we helped a real estate crowdfunding app go from Google Invisible to over 3,500 organic ranking keywords in less than three months, drastically increasing app signups.

1. Know Your Target Audience Like the Back of Your Hand

When your experienced copywriter knows your target audience like the back of their hand, you can craft a targeted message that speaks directly to their tastes, problems, and dreams. You need to know what your potential clients want you to say and how they want you to say it in order to develop content that they will enjoy.

It’s critical to comprehend the demographics of your target audience, including age, financial level, lifestyle preferences, and stage of life. Understanding their psychographics, including motivations, goals, and values, is even more crucial to developing content that speaks directly to their needs and emotions and establishes trust.

When producing content, there are several approaches to investigating your target audience. When it comes to dealing with a real estate agent, you may poll your community members if you have an email list or a social media following to gather insights and find out about their needs and preferences. Additionally, you may listen to discussions on social media sites and online forums to learn more about the issues and preferences of your target market.

For example, this Reddit thread can help you better understand what people are looking for in a real estate agent and why they want to hire one.

Using Reddit to write better copywriting for real estate agents.

Assume you are composing a fictitious real estate advertisement. Given that your intended audience is interested in the community surrounding their home, you can write copy that may highlight the many services and events that are offered in a particular neighborhood, close to nearby schools and other areas.

2. Tell a Memorable Story

Selling a home involves more than just highlighting its amenities and square footage. You are telling a potential buyer a tale about their future. Your property description will attract readers and leave them with a lasting emotional connection when it skillfully incorporates details about the house’s history, distinctive characteristics, and lifestyle.

Businesses see a 30% increase in conversions after using storytelling. Compelling property descriptions and narratives help prospective buyers picture themselves residing there, and a vivid picture helps them remember your offering among the plethora of other listings.


❌ This spacious three-bedroom home has a modern kitchen, hardwood floors, and a backyard for relaxing.

✅ Cook up a delicious family meal in a modern kitchen and enjoy it in a spacious backyard as your kids run around and play.

3. Use Real Estate Power Words

Your real estate headlines and text might be more successful and impactful if you use power words. Power words cause your target audience to pause, browse, and interact more fully with your property description listing or website by evoking particular emotions like excitement, urgency, trust, or want. According to research, you can boost conversion rates by 12.7% just by including a few impactful phrases in your text.

So, what are power words? Here’s a list of our favorite ones when it comes to copywriting for real estate agents:

  • Luxurious
  • Stunning
  • Exclusive
  • Breathtaking
  • Unique
  • Spectacular
  • Authentic
  • Unparalleled
  • Captivating
  • Elegant
  • Enchanting
  • Spacious
  • Community
  • Hidden
  • Prestigious
  • Secluded
  • Remarkable
  • Grand
  • Magnificent
  • Desirable

Power words have a lot of potential, but it’s crucial to use them sparingly. Power words lose their impact and meaning when you use them excessively. When it comes to utilizing strong phrases, use discretion.

4. Optimize for SEO

If your real estate website is optimized for search engines, it will rank higher in search results and draw in more visitors.

Search engine optimization, or SEO, is the deliberate use of targeted keywords to produce excellent, educational material that provides your readers with the answers to the queries they’re looking for. When your website and blog posts rank well on Google search results, more potential buyers will learn about your real estate business. This is achieved through effective SEO.

For real estate crowdfunding, it’s especially important to explore local SEO. This will help you capitalize on your area’s local market and get more pre-qualified leads.

5. Create a Unique Brand Voice

By developing a distinctive brand voice, you may differentiate yourself from other real estate brokers, forge closer bonds with your audience, and win over potential buyers. A distinct tone, style, and personality may also provide a more genuine message for your business.

Professional copywriters frequently develop brand messaging standards to assist you and ideal clients develop unique and consistent messages for all marketing materials.

Copywriting for Real Estate Agents Examples

Barbara Corcoran

Barbara Corcoran as an example of good real estate copywriting.

Barbara Corcoran is a real estate mogul and business expert who turned $1,000 into a billion-dollar real estate brand. The copywriting on her website is a prime example of good storytelling. It often references Barbara’s story and how she went from quitting her job as a diner waitress to building a real estate empire. It’s personal and inspiring, which speaks to many people!


Concreit as an example of copywriting for real estate agents.

Concreit is a real estate crowdfunding app that helps people build wealth with diversified real estate while doing less work. A past client of SJ Digital Solutions, Concreit is a prime example of how SEO can help real estate businesses attract more buyers and clients. In less than three months, our team helped Concreit go from almost 0 to 2,400 organic clicks per month, dramatically increasing brand awareness and app signups. Read the case study!


Does Real Estate Crowdfunding Need Copywriters? 

Yes, hiring a real estate writer may help you boost your advertising and explain the worth of your services in a clearer and more concise manner. You may not possess the real estate copywriting skills or abilities necessary to create specific real estate text for advertisements or email marketing campaigns, even though you have an in-depth understanding of the real estate industry and client demands. Additionally, it’s possible that you lack the technical SEO expertise necessary to produce content that is optimized for search engines like Google.

What Are the Best Real Estate Copywriting Strategies? 

You need to blend inventiveness and gripping narrative with tried-and-true copywriting techniques and strategic thought to produce real estate marketing material that works. Since real estate copywriting is both an art and a science, it’s critical to take both the technical and artistic components of developing compelling copy and messaging into account. Creating real estate copy that resonates and motivates people to take action by researching your target demographic, creating engaging tales, utilizing real estate power words, and optimizing for search engines.

What Are the Signs That You Need a Real Estate Copywriter? 

It could be time to collaborate with a real estate copywriter if you have trouble producing high-converting real estate listings or advertising campaigns. A real estate copywriter may assist in revitalizing your messaging to more effectively connect with your target audience if your online presence—including your website and social media channels—fails to generate leads or engage users. On the other hand, if the company is doing well but you feel like it has plateaued, a real estate copywriter may assist you in expanding and elevating your enterprise.

How Does Real Estate Copywriting Differ from Content Writing and Ghostwriting?

Although they all fall under the category of real estate marketing, ghostwriting, content writing, and real estate copywriting have distinct functions. Writing text for real estate purposes should encourage readers to take action, like calling you or making a purchase. For instance, you may get assistance from a real estate copywriter while writing your email marketing campaigns, blog posts, or website. Writers of real estate content concentrate on producing instructional marketing materials for other listings, including SEO blogs. When a content writer or real estate copywriter produces content for you to sell homes without putting their name on it, it’s known as ghostwriting.

How Do You Balance Real Estate Copywriting with SEO? 

It’s critical to avoid keyword stuffing and purposefully employ relevant keywords while producing SEO-optimized content. Remember that, as a real estate agent, you are still writing content for people, not machines. Share your knowledge, concentrate on producing high-quality material, and make your work genuinely authentic and authoritative. While SEO and keyword research are crucial, utilizing them in an impropriety might potentially lower your ranks.

What Skills Should I Look for in a Real Estate Copywriter?

To produce content that works, your real estate copywriter needs to be technically proficient and imaginative. They must be very skilled writers with creative problem-solving abilities, adept at conducting market research, and comfortable with search engine optimization. To provide accurate and worthwhile material for your target audience, your real estate copywriter should also know industry best practices, market trends, and real estate lingo.

What Results Should I Expect from a Real Estate Copywriter? 

Working with a top real estate agent or professional copywriter will eventually provide outcomes based on your demands and objectives. A real estate copywriter can, in general, increase your conversion rates, which will enable you to produce more leads and close more sales. You may start promoting your real estate company more regularly and raise brand awareness by working with a real estate copywriter.

How Do You Write a Good House Listing Description? 

It’s important to write language for a property listing that goes beyond details like a home’s square footage and number of bedrooms. While the essential details are crucial, your property description should also provide potential buyers with a clear sense and vivid picture of what it’s like to live there so they can envisage their ideal lifestyle. Using narrative and descriptive words in your real estate ads helps you establish a more powerful emotional bond with potential buyers.

How Do You Write a Real Estate Listing? 

Start with a catchy title that draws readers in and emphasizes the property’s main selling feature. Next, provide a succinct but thorough description of the home, including important details like the square footage, number of bedrooms and bathrooms, and standout features like a backyard or pool. Use narrative-driven, descriptive language and highlight desirable area attributes. If you struggle with writing effective real estate listings, consider working with a real estate copywriter.

Connect With a Real Estate Copywriter at SJ Digital Solutions

If you want to grow your real estate business with good copy, we can help you increase your brand value with magnetizing messaging that speaks directly to your audience. The best part? We can complete your copy in just one day so you can start selling with your words ASAP. Learn more about our success stories and One-Day Conversion Copy service.