Copywriting for REIT Companies:

5 Tried-and-True Strategies

It is your duty as a real estate investment trust (REIT) business to manage assets and properties that generate revenue efficiently. To convince prospective buyers or other investors that a particular house is the best method to demonstrate the need for their investment, you must communicate the value of the property listing and its unique selling propositions. Businesses that invest in real estate and provide interesting content can evoke feelings, give realistic images of potential residences, and close deals.

But how can a commercial real estate and investment business write material that grabs readers’ attention? You’ll learn five tried-and-true real estate copywriting strategies in this blog post that will help your message stand out in a competitive market and generate more leads and sales.

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Turn leads into customers and get started today. We’ve partnered with finance and real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.

What Is Copywriting in the Financial Industry?

The art and science of creating engaging and educational material for the financial markets that sparks interest in financial performance and turns devoted customers or prospective partners in financial operations into passionate investors is known as finance copywriting. You may motivate your target audience to take advantage of your offer by explaining the advantages of your financial products and competent financial advisers in a clear and concise manner.

Simply put, financial copywriting is a way to speak directly into your target audience’s minds and convince them to take action.

Customer psychology, keyword research, in-depth financial analysis, market research, creativity, narrative, and research skills are all used in the copywriting of Virtual CFOs to produce financial content that converts well.

What Is Real Estate Copywriting?

The art and science of crafting captivating written material that captivates readers is known as real estate copywriting. A skilled copywriter for real estate properties will capture readers and nudge them toward taking a certain action, such as scheduling a meeting, putting in an offer, or signing a lease. Pages with persuasive copy have a 16% higher conversion rate.

Benefits of Copywriting for Real Estate Investment Trusts
reit companies content marketing
  • Website Copy: The material on your real estate website should be engaging and convey the essence, values, and distinctive style of your REIT company. It should also include details about your listings, specialties, and services.
  • Landing Page/Sales Page Copy: Landing pages and sales pages encourage visitors to take action, such as arranging a meeting or raising money for an acquisition, and they also help with lead creation. The real estate material on these pages should be clear, engaging, and conversion-oriented.
  • Property Descriptions: Listings for real estate are crucial if you want to highlight the special qualities, usefulness, and lifestyle advantages of each property. Compose property descriptions that are interesting, in-depth, and directed at the people you want to connect with.
  • Social Media Posts: You may strengthen your relationships with your target market and interact with your audience by using social media. Write something that demonstrates your individuality and is both educational and amusing.
  • Real Estate Ads: Real estate advertisements, whether they are displayed online or off, must employ attention-grabbing language to catch viewers’ attention and inspire them to act. Make sure that throughout your real estate advertising, calls to action are displayed clearly.
  • Email Copy: One of the most effective tools for real estate marketing is email. It may generate leads, remain in touch with current and prospective house buyers, and advertise your excellent real estate listings. Emails that are written well should be interesting, educational, and customized.
  • SEO Blogging: Blogging for SEO increases your website’s organic traffic and strengthens your position in the real estate industry. Creating engaging blog entries on themes like area guides, real estate agent bios, first-time purchaser guidance, and other subjects may also quickly provide leads.

If you’re unsure what types of well-written real estate copy and services will benefit your property or business growth, you can work with a professional real estate copywriter to figure it out.

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The Amazing Benefits of Copywriting for Real Estate Investment Trusts

Better Property Visibility

By using language wisely, you may draw in readers, build brand recognition, and increase leads and traffic to your real estate business model and listings. Well-written advertisements convey a powerful message to potential tenants, individual investors, and purchasers, making it simpler for them to picture themselves living in a fantastic area.

Blogging and SEO copywriting also help your real estate website and property descriptions appear higher in Google search results, which increases their accessibility to potential buyers and accredited investors.

Stronger Connection with Buyers and Sellers

Excellent real estate copywriting services use emotionally charged text to build stronger bonds between buyers and sellers. This elicits an emotional reaction, assisting sellers in realizing the full potential of their property and purchasers in seeing their ideal house. 95% of purchase decisions, according to research, are motivated by emotions. Your real estate copy and business close more sales when your content creation communicates directly to buyers and sellers and provides them with a sense of understanding!

High-Converting Personal Brand

It is impossible to exaggerate the significance and value of personal branding in real estate investing. It lends you credibility with prospective purchasers. Your brand identity story, which succinctly conveys your personality, principles, and area of expertise, is the primary focus. Establishing your brand, setting yourself apart from other realtors, and eventually increasing sales can all be achieved with a clear and consistent message that is distributed via all marketing platforms.

5 Tips to Make Your Real Estate Copywriting Stand Out

With our extensive expertise in creating copy and content for companies in the real estate and finance sector, we know how to use SEO and innovative messaging to increase exposure and differentiate your real estate company. In the past, we helped a real estate crowdfunding app go from Google Invisible to over 3,500 organic ranking keywords in less than three months, drastically up market visibility and increasing app signups.

1. Know Your Target Audience Like the Back of Your Hand


Knowing your target audience by heart enables your copywriter to craft optimized content with a message precisely suited to their concerns, goals, and areas of interest. In order to produce interesting content, you need to know what your target audience wants to hear from you and how they want to hear it.

It’s critical to comprehend the age, financial status, lifestyle preferences, and life stage of your target audience. More importantly, understanding their psychographics—motivations, goals, and values—is crucial to producing content that speaks to their needs and feelings in a way that earns their trust.

While creating content, there are several approaches to getting fundamental data about your target audience. Before investing or hiring a real estate agent, you may poll your community members if you have an email list or a social media following to gather their opinions and understand their requirements and problems. You may through social media accounts also listen in on discussions occurring on social media sites and online forums to learn more about the issues and preferences of your target market.

2. Tell a Memorable Story

Selling a property involves more than just displaying its attributes and dimensions. You are telling a prospective customer about the future. Your property description will captivate readers and establish a deep emotional connection when it skillfully weaves together details about the house’s history, distinctive characteristics, and way of life.

Thirty percent more company conversions occur when stories are told. Comprehensive property listings and narratives help prospective buyers visualize themselves living there, and a compelling photo will set your offering apart from the sea of other listings.


❌ This spacious three-bedroom home has a modern kitchen, hardwood floors, and a backyard for relaxing.

✅ Cook up a delicious family meal in a modern kitchen and enjoy it in a spacious backyard as your kids run around and eat in the kitchen and play.

3. Use Real Estate Power Words

Your real estate headlines and text may be more memorable and successful if you use power words. Power words cause your target audience to feel something, such as enthusiasm, urgency, trust, or want, which encourages them to pause, look over, and interact with your website or property description listing more fully. Studies show that adding a few impactful phrases to your content may boost conversion rates by 12.7%.

So, what are power words? Here’s a list of our favorite ones when it comes to good copywriting for real estate agents:

  • Luxurious
  • Stunning
  • Exclusive
  • Breathtaking
  • Unique
  • Spectacular
  • Authentic
  • Unparalleled
  • Captivating
  • Elegant
  • Enchanting
  • Spacious
  • Community
  • Hidden
  • Prestigious
  • Secluded
  • Remarkable
  • Grand
  • Magnificent
  • Desirable

Power words have a lot of potential, but it’s crucial to use them sparingly. Power words lose their impact and meaning when you use them excessively. When it comes to utilizing strong phrases, use discretion.

4. Optimize for SEO

A real estate website that is optimized for search engine optimization will rank higher in search results and draw more visitors from potential clients.

Search engine optimization, or SEO, is the deliberate use of particular keywords to produce excellent educational material that provides users with the answers to their concerns. When your blog posts and real estate website rank well in Google search results, more potential clients will find your real estate company. Efficient SEO is used to achieve this.

For real estate investors, it’s especially important to explore local SEO strategies. These strategies will help you capitalize on emerging opportunities in your area’s local market and generate more pre-qualified buyer leads.

5. Create a Unique Brand Voice

By developing a distinctive brand voice, you may differentiate yourself from other real estate agents in the financial industry, forge closer bonds with your new clients and audience, and draw in new business. A distinct voice, demeanor, and personality might make it easier to please ideal customers and communicate the true reasons why clients like your business.

Professional real estate copywriters typically construct brand messaging guidelines to assist you and your new business develop unique and consistent messages for all marketing materials.

Copywriting for Real Estate Agents Examples


By developing a distinctive brand voice, you may differentiate yourself from other real estate agents in the financial industry, forge closer bonds with your new clients and audience, and draw in new business. A distinct voice, demeanor, and personality might make it easier to please ideal customers and communicate the true reasons why clients like your business.

Professional real estate copywriters typically construct brand messaging guidelines to assist you and your new business develop unique and consistent messages for all marketing materials.

High-Converting Personal Brand


Barbara Corcoran as an example of good real estate copywriting.

Barbara Corcoran is a real estate mogul and business expert who turned $1,000 into a billion-dollar real estate brand. The copywriting on her website is a prime example of all the points of good storytelling. It often references Barbara’s story and how she went from quitting her job as a diner waitress to selling homes and building a real estate empire. It’s personal and inspiring, which can speak directly to many people to many people!

High-Converting Personal Brand


Concreit as an example of copywriting for real estate agents.

Concreit is a real estate investing and crowdfunding app that helps people build wealth with diversified real estate while doing less work. A past client of SJ Digital Solutions, Concreit is a prime example of how SEO can help real estate businesses attract more clients and have more clients too. In less than three months, our team helped Concreit go from almost 0 to 2,400 organic clicks per month, dramatically increasing brand awareness and app signups. Read the case study!

Additional Content Marketing Services We Offer For reit companies

Our Framework for reit companies Content Marketing


When you’re ready to have your financial brand grow through your content, we’re here to help you become more visible as an authority in your niche by creating your content backed by our three pillars below.

Our goals when implementing content marketing strategies for asset managers are to increase traffic, leads, and conversions for your organization. Allow us to operate in our areas of expertise by creating content that converts and optimizes your content with SEO. 

When you take these two things off your plate, you can focus your time, energy, and resources on YOUR areas of expertise. It’s time to stop stressing and overburdening your internal team. Outsource this area of your business to us and get it right the first time. Because not only are we experts at content and SEO, we’re experts in the finance niche. 


You deserve to experience what it’s like to work with us because we understand the big picture. A piece of asset management content marketing is never one and done. 

We create content that connects to your audience, your other content, and your overall sales and marketing goals.


Allow us to implement your strategy by taking massive action with one or multiple of our packages.

It’s time for you to save hours spent researching, crafting, ideating, and guessing because when it comes to your content ranking, it’s not just about your great ideas. It’s about how you execute your ideas.


We constantly keep a pulse on what’s going on data-wise in the asset management industry and keep you informed too.

We do this by regularly monitoring analytics through Google Analytics and Google Search Console, sending reports to our clients, taking action based on the data, and keeping content fresh and updated over time.

We’d never claim to be experts, but we are aware of the strict compliance standards within the financial industry. Moreover, refreshing content is crucial since numbers, regulations, etc., change in the financial services industry sometimes yearly.

Get A Proposal

Turn leads into customers and get started today. We’ve partnered with finance and real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.

Still Curious?

Frequently asked questions

A: Sure hiring a real estate writer might help you enhance your company or own marketing efforts and give a clearer, more concise description of the benefits of your property management services. You might not feel confident you possess the real estate copywriting skills necessary to create a specific real estate language for advertisements or email marketing campaigns, even if you are well-versed in the real estate industry and the needs of potential clients. Furthermore, it’s possible that you lack the technical SEO expertise needed to produce content that is optimized for search engines like Google.

A: You need to use a combination of creative storytelling, tried-and-true copywriting techniques, digital marketing tactics, strategic planning and strategy, and imagination to produce content for real estate marketing that works. It’s critical to take into account both the technical and creative components of crafting compelling content and messaging since real estate copywriting is both an art and a science. Writing real estate content that engages and motivates readers to act requires a number of essential elements, including researching your target demographic, crafting compelling narratives, utilizing real estate power words, and search engine optimization.

A: It could be time to collaborate with a real estate copywriter if you have trouble producing advertising campaigns for properties or real estate listings that convert well. A real estate copywriter may assist in revitalizing your messaging to better connect with your clients and target audience if your company and online presence—including your website and social media channels—fails to attract consumers or generate leads. But if your firm seems to be stagnating even while it’s growing, hiring a real estate copywriter might help you expand your client base and improve your endeavor.

A: Although they are all connected to real estate marketing, ghostwriting services, content for commercial real estate, writing, and real estate copywriting have distinct functions. You should persuade readers to get in touch with you or make a purchase while writing material related to real estate. You may get assistance from a real estate copywriter, for instance, to provide guidance with writing text for your blog posts, email marketing campaigns, and website. Real estate listing content providers concentrate on producing written and instructional marketing materials like SEO blogs. The practice of hiring a real estate content writer to produce articles for your business to sell houses under their own name is known as “ghostwriting.”


A: When producing SEO-optimized material, it’s crucial to avoid stuffing your writing with keywords and to purposefully employ relevant terms. Remember that you are still producing content for people, not machines, as a real estate agent. Share your knowledge, concentrate on producing top-notch material, and make your writing truly unique and authoritative. While SEO and keyword research are crucial, if you employ them incorrectly, your ranks may suffer.

A: For your real estate firm copywriter to produce content that draws interested readers in and demonstrates a thorough understanding of real estate, they must be creative and technically skilled. They have to be really skilled writers with a creative problem-solving approach, adept at conducting market research, and comfortable with search engine optimization. A real estate company copywriter should not only be educated in real estate terminology, market trends, and industry best practices but also be able to provide your target audience with accurate and insightful material.

A: Working with a top copywriter or real estate agent will ultimately provide benefits, depending on your requirements and financial goals. In general, a real estate copywriter may increase your conversion rates, enabling you to produce more leads and complete more transactions. You may start promoting and selling homes for your real estate company more often and build brand awareness by employing a real estate sector copywriter.

Connect With a Professional Real Estate Copywriter at SJ Digital Solutions

If you want to grow your real estate business with good copy, we can help you increase your brand value with magnetizing messaging that speaks directly to your audience. The best part? We can complete your copy in just one day so you can start selling with your words ASAP. Learn more about our success stories and One-Day Conversion Copy service.