Gaining more exposure for your company as a real estate investor is essential to connecting with prospective customers. Offering your real estate investing services may enhance your clients’ assets and assist them in making more intelligent financial choices. But what would happen if your target audience was unable to find you? Then, they could not experience your personalized real estate investment options. This is the point at which real estate investors should identify their ideal SEO keywords.
Search engine optimization, or SEO, is a long-term content strategy and marketing tactic to help you drive quality leads to your real estate investing firm. By carefully selecting the right keywords and content to use when optimizing your online presence, you can ensure the correct people see your marketing efforts. This builds credibility and trust, establishing you as an authority in your field and expanding your customer acquisition chances.
How can real estate investors, then, identify the most effective SEO keywords to promote their offerings? This is an all-inclusive guide to identifying competitive keywords that will bring in more business and improve your ranking on the search engine results page.
Why Keyword Targeting Is Important for Real Estate Investors
The technique of deliberately choosing and refining a few keywords to get appropriate traffic from search engines is known as SEO keyword targeting. Keyword targeting is all about finding and ranking keywords that are relevant to your services and the demands of your target audience, as opposed to employing any old keywords without any SEO tactics in place.
Keyword targeting needs to be the initial stage in any SEO optimization process, regardless of how long you’ve been using SEO for your online marketing.
Better Visibility
Using well-chosen real estate SEO keywords raises your chances of appearing higher in search results for terms associated with your business and real estate SEO keywords. This implies that more potential customers will find your small business and contact you if your website has high-quality content.
Having said that, if you don’t concentrate on selected keywords that make sense for your brand and domain authority, you won’t see much success with SEO. Because it’s all about choosing the right keywords to rank higher—not just any keywords—keyword targeting increases your exposure.
More Qualified Leads
The leads who visit your website through search engine results are already pre-qualified and interested in your real estate services or goods when you have a focused SEO plan in place. They come to your website while looking for a specific answer to their issue. Curious observers are far more likely to become new customers when you produce material specifically tailored to their needs and provide the solutions to their problems.
The top traffic source for all real estate websites is organic search, so when you attract the right audience with the right keyword phrases…well, you practically create an endless stream of pre-qualified leads through your SEO efforts! This is what we did for one of our financial advisor clients. Read the case study.
Long-Term Sustainability
Consistently optimizing your website with specific keywords lays the groundwork for a long-term internet presence and the creation of organic traffic. When your website rankings results make sense for the real estate industry and your target market, a consistent stream of qualified leads and potential clients may be generated over time.
That’s right, you’ll be able to start generating revenue automatically and cease needing to continuously “show up” on various social media networks.
Enhanced Authority and Trust
When you tailor your online content to the particular demands and preferences of your target audience, you become an authority in your field with the answers people are looking for. This gives you confidence and credibility when prospective customers look for financial solutions online and consistently find your website along with insightful information.
As time goes on, potential customers will grow to trust you with their financial demands because they will see that you possess the knowledge and experience they require.
Cost-Effective Real Estate Marketing
When properly implemented, SEO is a very affordable real estate marketing strategy and investing tactic, especially when contrasted with other digital marketing techniques. Investing in SEO is a long-term solution that will continue bringing visitors to your website for years to come, unlike sponsored advertisements, which demand continual financial commitment to retain exposure.
Properly targeting real estate keywords and optimizing your content can draw in highly targeted organic traffic to your website without paying extra for each click or impression. SEO’s advantages also build up over time as your content gets better search engine results pages.
How to Find the Best Real Estate SEO Keywords
It’s time to determine how to get the ideal real estate keywords for your business now that you know the advantages that real estate investors may get from selecting the correct SEO keywords. We also teach you how to do this in our Content Brief Training.
1. Define Your Target Audience
Determining your target audience and being very clear about the sorts of material they are looking for are the first steps in developing a solid SEO strategy. By getting to know your audience’s preferences, behaviors, and demographics, you can determine the precise phrases that members of your audience are likely to use when looking for financial services or guidance for their small companies.
Knowing who your ideal customers are can help you target your keyword research to match their needs, interests, and problems so that the material you post on your website is actually beneficial to them. Identifying your target market helps you draw in the correct customers who are looking for exactly what you have to offer rather than just any old individuals from other sectors. It also improves your chances of ranking well in search results.
So, how do you do market research? One of our favorite methods is to browse social media websites and forums that can offer insight into what your target market is thinking about. For example, on this Reddit thread, a small business owner is asking for advice on whether or not to hire a CFO.
This potential client may search for real estate keywords like “benefits of hiring a virtual CFO” or “when to hire a CFO.” You should also browse the comments to see what other potential clients are saying and suggesting to gain further insight.
2. Do a Brain Dump
Do a brain dump once you’ve gathered enough market data and are prepared to begin finding the ideal keywords for your real estate investors. As they come to mind, compile all pertinent subjects, words, and expressions about your offerings and record them in a Google Doc or project management application.
Let your thoughts come to you naturally! In the next phases, you’ll confirm whether these suggested keywords make sense for your company. This brainstorming activity is designed to help you draw on your knowledge, experience, and expertise in the real estate business to produce a wide range of keyword ideas you can prioritize and further develop.
3. Use Keyword Research Tools
Finding keywords that your target audience searches for and that you can rank for is essential to developing a successful SEO strategy. With various keyword ideas at your disposal, it’s time to employ SEO keyword research tools to examine the data and determine which real estate keywords to target.
For small company owners, there are several keyword research tools available, such as Ubersuggest, Ahrefs (our personal favorite), and Semrush. The subscription fee, which is sometimes high, must be paid. That said, when you work with SEO experts like SJ Digital Solutions, the cost of SEO tools is already included in your service cost!
4. Analyze Competitor Keywords
Examining the keywords that your real estate competitors are focusing on may also help real estate investors identify SEO keywords. This aids in determining the real estate keywords that bring visitors to their websites and how they are positioned in the real estate industry. It also enables you to spot places in which you may stand out from the competition and take advantage of unexplored keyword chances by highlighting gaps and opportunities in your own keyword strategy.
You may quickly find the terms that your rivals are ranking for by using the competitor analysis or gap features found in many SEO keyword research tools. Once you have a list of real estate keywords, work out how to incorporate them into the content and structure of your website.
5. Check “People Also Ask For” on Google
Sometimes, the solutions are there in front of you, so you don’t even need complex SEO tools to develop a competitive keyword strategy.
Looking through Google’s “People Also Ask For” (PAA) section is a great way to find more keywords related to your local real estate market or investing company. This tool helps you understand the particular issues and preferences of your target audience by displaying questions and subjects that visitors regularly look for alongside your original inquiry.
You may find typical questions about real estate services by looking through the PAA section. You can then utilize these questions as suggestions for new real estate keywords. In addition to reflecting the language and terminology your audience uses, these user-generated questions allow you to address their requirements and deliver insightful answers through your content.
For example, when you search “hiring a real estate investor” on Google, multiple other questions appear.
From reading the PAA section, you can see that people want to know how to find a real estate agent or investor and what an investor does, among other topics. Use this information to broaden your horizons, improve your keyword strategy, and hone your SEO keywords.
6. Check for Matching and Related Terms
The majority of SEO tools will provide you with a list of synonyms and matching phrases for your main target real estate keywords. You may catch a larger variety of search queries and increase your exposure to various target audience segments by broadening your keyword scope to include matching and related phrases. Secondary target keywords aren’t necessary to have extensive lists, although they might be useful for search engine optimization (SEO).
Above is an example of SEO research at work. Here are the matching and related terms that our SEO tool of choice, Ahrefs, gives us when we search for “how to get investors for real estate.” You can see that if you’re writing an article on “how to get investors for real estate,” you could also include keywords such as “investing for beginners” and “how to get private investors for real estate.”
7. Prioritize Long-Tail Keywords
Search phrases known as “short-tail keywords” usually include one to three words in them, such “real estate investor services.” These are popular search terms, however they are less relevant to user intent and difficult to rank for. Long-tail keywords are more precise search terms that are longer. Most of the time, they are composed of three words or more, such in “outsourcing real estate services for beginners.” Although fewer individuals look for these phrases online, those who do are better qualified and prepared to make a purchase.
You may draw in highly qualified traffic that has a higher chance of becoming a customer by concentrating on long-tail keywords that represent the particular requirements and preferences of your target market. Moreover, long-tail keywords often have less competition. Particularly if your domain is relatively new, they’re easier to rank for and aid in building the authority of your website.
Choosing the Best SEO Keywords for Real Estate Investors
Finding the finest SEO keywords for real estate professionals is now possible, but you also need to know how to select the ones that will drive the most traffic and help you rank higher. When determining which real estate keywords to target, real estate investors should consider three factors: search volume, keyword difficulty, and search intent.
Search Volume
The amount of demand and interest that Internet users have for a target keyword is shown by search volume. A high search volume for a certain term indicates that it’s a hot topic that lots of people are looking for. Selecting real estate keywords with a high search volume may help your real estate website get more attention and visitors.
Keyword Difficulty
Keyword difficulty (KD) is a statistic that assesses a keyword’s level of competition based on variables including search volume, level of competition, and strength of current ranks. Essentially, it illustrates the difficulty of ranking for a certain search term.
High KD real estate keywords face intense competition. It is nearly hard to rank for high KD keywords if your domain is very fresh and unestablished. You can rank more quickly and easily with real estate keywords with low difficulty ratings, particularly if your website is more recent.
Search Intent
A measure called “search intent” reveals the underlying reason for a user’s internet search. For instance, in “Houses for sale here”, your potential clients could be looking to make a specific purchase (transactional search intent) or find the answer to their query (informational search intent).
If the people in your target market ask themselves, “When is it time to hire an investor?” They would prefer to read an informative piece to determine whether they are in a position to benefit from having a real estate investor join them. An instructional post wouldn’t fit with their search aim if they were seeking a “Real Estate Investor near me,” as they are hiring.
Summing It Up
Three essential criteria must be considered when selecting the best SEO keywords for real estate investors: search volume, keyword difficulty, and search intent.
By displaying the amount of traffic that may be generated if you target a particular term, search volume provides you with information about the demand for that phrase. The keyword difficulty metric indicates the likelihood that you will rank for a certain term. Finally, knowing the purpose of a given keyword’s search lets you ensure that the material you provide is what your audience is truly looking for.
In case your website is less established or fresh, don’t forget to focus on less competitive keywords!
Examples of SEO Keywords for Real Estate Investors
Here are a few examples of SEO for real estate investors backed up by our favorite keyword research tool, Ahrefs!
- how to get investors for real estate
- what does a real estate investor do
- how to find commercial real estate investors
- what is a real estate investment trust
- real estate agent vs investor
You should have a dedicated place to keep a running list of potential keywords to target, whether it’s in your keyword research tool, project management tool, or in a Google spreadsheet.
FAQs
How Can Real Estate Investors Incorporate SEO Keywords into Their Content?
The most crucial thing to remember when adding real estate SEO keywords to your website’s content, whether it is blog post articles or website copy, is that you are writing for people, not Google bots or robots. You’re writing for your target audience. Therefore, your material should be interesting and simple to read, even if there are strategies to arrange your content to improve your search rankings (such as including your main keyword in the first 50–100 words of your piece). Steer clear of keyword stuffing and try your best to provide content that is actually beneficial!
What Are the Best SEO Tools for Real Estate Investors?
Real estate investors can experiment with different SEO solutions based on their needs and budget. At SJ Digital Solutions, we utilize Surfer SEO to optimize content while we write and Ahrefs for keyword research. Semrush, Ubersuggest, Mangools, and other SEO tools are also well-liked by many experts. Try using a few different programs to discover which one works best for you and produces the greatest results if you want to do SEO yourself. If you want to hire us to handle your SEO, your package will have the greatest tools available!
Is SEO Important for Real Estate Professionals?
Without a doubt, one of the most crucial real estate marketing expenditures you can make for your business is SEO. Achieving top ranks and optimizing your website for search engines yields quality leads, enhances your online reputation, and increases website traffic. For many years to come, SEO is an affordable technique that can help you expand your business and provide favorable outcomes. Learn more about our SEO services.
All-inclusive SEO Keyword Assistance for Real Estate Investors
Ready to get your real estate SEO strategy up and running? According to research, SEO drives 1,000%+ more traffic than organic social media. And it all starts with finding the right keywords to target with your content.
With our keyword research service, we can help you determine those real estate keywords. If you’re ready to expand your reach, be seen by your ideal clients, and finally get to the first page of Google, this is the service for you!
