Increasing your organization’s exposure as a Real Estate Investment Trust (REIT) company is crucial to engaging with new consumers. By running real estate assets, you may assist customers in making wiser financial decisions. What if your target audience is unable to discover you? Thus, they cannot find and benefit from your specialized financial solutions. Finding the proper SEO keywords for REIT organizations is vital in this case.
A long-term content marketing strategy, search engine optimization, or SEO, enables you to bring quality leads right to the door of your real estate investing firm. By carefully implementing keywords and developing content to improve your own online marketing presence, you can ensure the relevant people see your marketing efforts. By establishing your expertise in your field and building confidence and trust, you improve your chances of gaining new clients.
So, how can REIT companies select the best SEO phrases to advertise their products? This comprehensive guide will help you choose competitive real estate investing keywords to raise your website’s search engine rating and increase traffic.
Why Keyword Targeting Is Important for REIT Companies
SEO keyword targeting is the practice of carefully selecting and refining a few keywords to attract relevant search engine traffic. The main goal of keyword targeting is to find and rank keywords in search engines that apply to your offerings and the needs of your target market, as opposed to using random keywords in any SEO strategy.
Regardless of how long you’ve been using SEO for your business, keyword targeting must be the first step in the optimization process.
Better Visibility
When you use well-chosen SEO keywords, you increase the likelihood that your website will rank higher in search results for phrases related to your services. This suggests that more prospective investors will discover your company online and will get in touch with you if your website has high-quality content.
That being said, you won’t make much headway with SEO if you don’t focus on looking for highly relevant targeted keywords for your industry. Keyword targeting broadens your visibility by focusing on finding the right keywords to rank for, as opposed to just looking for any keywords.
More Qualified Leads
Leads who find your website through search engine results are already qualified and very interested in your real estate investment services provided you have a targeted SEO strategy in place. Customers find landing pages on your website while searching for a solution to a specific problem. When you provide targeted content that answers particular questions they may have about this topic, curious investors have a far higher chance of becoming new customers.
The top traffic source for all websites is organic search, therefore, when you use the proper keyword phrases to draw in the right audience, your SEO efforts may effectively provide a constant flow of pre-qualified leads! This is what we did for one of our financial advisor clients. Read the case study.
Long-Term Sustainability
Regularly optimizing your website with relevant keywords lays the foundation for long-term link development, online visibility, and organic traffic generation. If your keyword ranking results are relevant to the real estate market and target audience, you may ultimately create a steady supply of qualified leads and potential customers through continual exposure to the majority of visitors.
Put differently, you may begin earning income on autopilot and stop having to “show up” on many social media platforms in order to come up with ideas.
Enhanced Authority and Trust
You establish yourself as an expert in your subject and provide the answers that your people need when you customize your online content to the specific needs and preferences of your target audience. When potential clients often visit your website while searching for financial solutions online and acquire valuable information, it lends credibility and confidence to your business.
Potential clients will progressively be more likely to trust you with their financial needs as they realize that you have the expertise and experience they need.
Cost-Effective Marketing Strategy
When done properly, SEO can be a very cost-effective marketing strategy for real estate investors, especially when compared to other online marketing strategies. Unlike sponsored advertisements, which require a continuous financial input to maintain visibility, purchasing SEO is a long-term solution that will provide traffic to your website for years to come.
By carefully selecting keywords and improving your content, you may attract highly targeted organic traffic to your website without having to pay extra for each click or impression. The benefits of SEO also increase with time as your content appears higher in search results.
How to Find the Best SEO Keywords for REIT Companies
Having understood the positive impact of finding appropriate SEO keywords for REIT companies within your real estate firm itself, it is vital to establish the method of uncovering the most impactful keywords for generating content on your company’s service pages. We also teach you how to do this in our Content Brief Training.
1. Define Your Target Audience
The first stages in creating your own SEO strategy are clearly defining your target demographic and knowing exactly what sort of content they are looking for. By getting to know your audience’s preferences, behaviors, and demographics, you can identify prospective keywords and particular phrases that they are likely to use while searching for financial services or advice for their companies.
By identifying your ideal clientele, you can better tailor your real estate SEO keyword research to appeal to their wants, interests, and issues, making the content you publish on your website truly beneficial to them. Determining your target market enables you to attract niche customers who are specifically seeking your offerings instead of broad demographics from other industries or firms. It also increases the likelihood that you will appear highly in search results.
We like to perform real estate market research by perusing social media platforms and forums to gain insight into the thoughts of our target market. This method is one of our favorites. For example, this Reddit thread on REITs can provide additional insight into what a customer really wants to learn about.
This potential client may search for keywords like “benefits of hiring a REIT company” or “when to hire a real estate investor.” You should also browse the comments to see what other potential clients are saying and suggesting to gain further knowledge and insight.
2. Do a Brain Dump
When you’ve acquired enough real estate market data and are ready to start selecting the right keywords for your REIT business, do a brain dump. List all of the suitable subjects, terms, and expressions regarding your services in a Google Doc or project management tool when you’ve thought of them all.
Follow your thoughts as they come to you! You’ll find out in the next stages whether these potential real estate investors keywords are appropriate for your company. This brainstorming session is designed to help you use your knowledge, expertise, and skills in the real estate market to generate a broad variety of real estate investing SEO keyword ideas that you can then further refine and rank.
3. Use Keyword Research Tools
A great SEO plan starts with identifying keywords that both your target market searches for and you can rank for. It’s time to use SEO keyword research tools to analyze the data and choose which keywords to target now that you have a variety of top real estate agent and investor keyword ideas to consider.
There are a number of keyword research tools accessible for small business owners, including Ubersuggest, Ahrefs (our personal favorite), and Semrush. But you have to pay the subscription price, which might be rather hefty. That said, when you work with SEO experts like SJ Digital Solutions, the cost of SEO tools is already included in your service cost!
4. Analyze Competitor Keywords
Finding SEO phrases for industrial real estate firms may also be achieved by looking up the terms that your rivals are using. It assists in ascertaining the keywords that drive traffic to their websites and their industry positioning. Additionally, by exposing gaps and possibilities in your own own keyword optimization strategy, it helps you to identify areas where you may differentiate yourself from the competition and capitalize on untapped keyword prospects.
Many SEO keyword research tools provide gap analysis or competitor analysis capabilities that can help you rapidly identify the phrases your competitors are ranking for. After you’ve compiled a list of keywords, figure out how to use them in the body and navigation of a single webpage on your website.
5. Check “People Also Ask For” on Google
You don’t always need to invest in pricey SEO tools to create a competitive keyword use strategy when the solutions are there in front of you.
You may discover more keywords linked to your local real estate market and investors by looking at branded inquiries using Google’s “People Also Ask For” (PAA) section. This feature, which displays the most popular questions and subjects visitors search for next to their original query, may also help you gain insight into the specific problems and preferences of your target market.
You might find inspiration for fresh keyword ideas by looking through the PAA section to find frequently asked questions about financial services. These user-generated queries allow you the chance to better understand your audience’s demands and deliver insightful answers through your content while also mirroring market trends through the language and terminology they use.
For example, when you search “hiring a REIT company” on Google, multiple other questions appear.
From reading the PAA section, you can see that visitors also want to know about the requirements associated with funding a REIT organization and what real estate investor company work consists of, among other topics. Use this knowledge to inform your real estate investing keyword strategy, do initial research, expand your horizons, and refine your SEO keywords.
6. Check for Matching and Related Terms
SEO tools often provide a list of phrases that mean the same or are similar to your main goal keywords. Expanding your keyword scope to include matching and related phrases can help you reach more target groups and gather a wider variety of search queries. While you don’t need extensive lists of secondary keywords, search engine optimization (SEO) can greatly benefit from them.
Here are the matching and related terms that our SEO tool of choice, Ahrefs, gives us when we search for “real estate investment trust companies.” You can see that if you’re writing an article on “real estate investment trust companies” you could also include keywords such as “how to invest in stocks” and “interest rates.”
7. Prioritize Long-Tail Keywords
“Short-tail keywords” are search terms that often consist of one to three words, such “real estate investor services.” Despite being frequently searched, some keywords are harder to rank for and have little bearing on user intent. Long-tail keywords are search queries that are longer and more precise. In many cases, they consist of three phrases or more, such as “outsourcing real estate investment services for startups.” Even though fewer people search for these terms online, those who do are more ready and willing to convert.
Focusing on long-tail keywords can help you attract highly qualified visitors with a higher conversion rate since they demonstrate a deeper comprehension of the specific needs and preferences of your target market. Furthermore, long-tail keywords typically face less competition. They help establish the authority of your website and are simpler to rank for, especially if your domain is relatively new.
Choosing the Best SEO Keywords for Real Estate Investment Trusts
You should know how to choose the phrases that have a high traffic potential and that you can really rank for after studying how to choose the best SEO keywords for real estate investors. When choosing which keywords to target, real estate investment trust businesses should take into account search volume, keyword difficulty, and search intent.
Search Volume
The volume of searches indicates how much interest and demand there is for a certain term among Internet users. A large number of searches for a certain phrase suggests that it’s a popular topic with plenty of interest. Choosing high-search-volume keywords will help you produce content for your website that will draw more users and attention.
Keyword Difficulty
Keyword difficulty (KD) is a measure of a keyword’s competitiveness based on factors including search traffic, competition, and the strength of existing ranks. In essence, it shows how challenging it is to rank for a certain search query.
A great deal of competition exists for high KD keywords. It is almost impossible to rank for high KD keywords if your domain is relatively new and unestablished. Using low-difficulty keywords will help you rank more quickly and easily, especially if your website is new.
Search Intent
The fundamental motivation behind a user’s internet search is revealed by a metric known as search intent. For example, the goal of a potential customer’s search can be to buy a certain product or get the answer to a question they have.
If your prospective partners want advice on “when is the right time to hire a real estate investor,” they would like to read this educational article to determine whether or not they are in a situation where they may benefit from working with a real estate company. If someone were searching for “real estate investment trust companies near me,” an educational article wouldn’t be pertinent to their search goal because they are probably employers.
Summing It Up
Three essential factors should be considered when selecting the best SEO keywords for real estate companies: search volume, keyword difficulty, and search intent.
Search volume may provide you with important information about how much traffic a keyword has the potential to bring in when you target a certain phrase. The real estate investment trusts’ keyword difficulty actually determines your chances of ranking for a certain keyword phrase. Lastly, by understanding the significance of a certain keyword’s search intent, you can ensure that the material you create gives your audience the information they really desire.
Remember to concentrate on less competitive keywords if your website is just getting started!
Examples of SEO Keywords for REIT Companies
Here are a few examples of real estate SEO keywords backed up by our favorite keyword research tool, Ahrefs!
- real estate investment trust companies
- REIT investing for beginners
- how to invest in reit
- real estate syndication vs reit
- how are REIT dividends taxed
You should have a dedicated place to keep a running keyword list to target, whether it’s in your keyword research tool, project management tool, or a Google spreadsheet.
FAQs
How Can REIT Companies Incorporate SEO Keywords into Their Content?
When you add SEO keywords to the content of your website, whether it be blog posts or website copy, you must always keep in mind that you are writing for humans, not Google bots or robots. While there are ways to organize your content to rank higher in search results (such as putting your primary keyword in the first 50–100 words of your blog post or essay), since you are writing for your target clients, your content should be readable and engaging. Try to write truly beneficial content, and avoid using target keywords inadvertently.
What Are the Best SEO Tools for the Real Estate Market?
Real estate investors may test out various SEO strategies in accordance with their needs and financial constraints. As writers at SJ Digital Solutions, we use Ahrefs for keyword research and Surfer SEO to improve content development. Real estate investors also like using SEO tools like Ubersuggest, Mangools, Semrush, etc. If you want to perform SEO yourself, you must experiment with various tools to find the one that best suits your needs and yields the best results. If you decide to hire us to handle your SEO, we include the best tools in our package.
Is SEO Important for Real Estate Investing Businesses?
SEO is, without a doubt, one of the most important content marketing investments you can make for your business that provides B2B loans. Getting top ranks in various search engines’ results by optimizing your website will improve traffic, quality leads, and authority. SEO will continue to be a successful strategy that produces excellent results and helps you grow your business for many years to come. Learn more about our SEO services.
Comprehensive SEO Keyword Support for Real Estate Investment Trust Companies
Ready to get your SEO strategy up and running? According to research, SEO drives 1,000%+ more traffic than organic social media. And it all starts with finding the right keywords to target with your content.
With our keyword research service, we can help you determine those keywords. If you’re ready to expand your business value and reach, be seen by your ideal clients, and finally get to the first page of Google, this is the service for you!
