Shana Recker
How a Kajabi designer went from page 20 to page one (and started showing up in ChatGPT, too!)
Service: SEO Foundation Build + SEO Blogging Partnership
Shana Recker builds beautiful, done-for-you Kajabi websites, courses, and funnels for coaches, speakers, course creators, and authors. Her work makes other people look like the leaders they are. But when it came to her own online presence, the one place her ideal clients needed to find her, she was nowhere to be found.
Her only blog content was a handful of leftovers from an old podcast, none of it relevant to the Kajabi services she offers now. Behind the scenes, her website had broken pages, redirect issues, and a low health score.
When someone searched for a Kajabi designer, Shana’s name showed up so far down the results that, in her own words, “you’d have to click all the way to page 20 to find her.”
For a designer whose value is helping clients look polished and professional online, being invisible in search was a big problem.
That’s where SJ Digital Solutions(r) came in! We started with an SEO Foundation Build to clean up her site and give Google a reason to understand what she does, who she works with, and why she does it best. Then we moved into an ongoing SEO Blogging Partnership to fill her site with content that her ideal clients were searching for that spoke to their pain points once they got there.
- By the end, Shana was consistently landing on the first page of Google for relevant searches. The result that she didn’t see coming? She started showing up in AI search results too, getting found by people typing "Kajabi designer" into ChatGPT and Gemini.
Here’s how we made it happen.
The Before & After
From Invisible in Search to Found on Page One and AI
Now leads come to Shana warm. By the time they reach out, they’ve seen her content and expertise, and they already trust that she’s the right person to build their Kajabi site.
SEO Foundation Build
Before you start blogging, your website needs a solid foundation to make Google and AI search engines trust it. That’s where we started with Shana! We began with keyword and search intent research for her seven main website pages, digging into what her ideal clients were typing into Google when they went looking for a Kajabi designer.
Once we knew what terms mattered, we optimized the pages so every page pointed both her visitors and the search engines toward the right next step.
From there, we handled the behind-the-scenes tech work, including writing keyword-optimized title tags and meta descriptions, adding alt text to her images, and cleaning up her URL structure.
We also set up Shana’s Google Search Console and Google Analytics, submitted all her pages for re-indexing, and optimized her Google Business Profile so she’d show up in search for local clients.
By the end of the Foundation Build, Shana had a website that Google and AI could finally read, understand, and rank.
SEO Blogging Partnership (+ Tech Work!)
With the foundation set, we moved into the fun part: getting Shana’s expertise in front of the people searching for it.
You don’t need to pump out four blog posts a month to win at SEO. Shana published just one blog post a month with us, and that was plenty, because each one was thoroughly researched, strategically targeted, and written to speak to her ideal client.
Shana would simply hand us a rough idea or a quick voice note, and we’d turn it into a polished, on-brand post ready to publish.
And because SEO doesn’t stop at content, we kept a close eye on the technical side, too. Each month we reviewed her Google Search Console and fixed what needed fixing: broken pages, redirect issues, missing alt text, meta descriptions that ran too long, and more.
When we started, Shana’s site health score sat at 56 with dozens of broken pages dragging it down. We got it to a perfect 100 with zero broken pages, and delivered a monthly analytics report so she always knew where things stood.
The Results:
When we started, Shana ranked for zero keywords in the top three positions and zero in the top ten. Her site pulled around 2,100 impressions a month from search.
By the time we wrapped, her impressions had climbed past 12,000, nearly six times what she started with, and she was ranking on the first pages of Google for the terms her ideal clients search, including “kajabi,” “what is kajabi,” “kajabi designer,” and more.
Her site went from a health score of 56, weighed down by 57 broken pages, to a perfect 100 with zero broken pages. Her referring domains more than doubled. And her blog, once a graveyard of outdated podcast leftovers, became a collection of posts that pull traffic and speak to the coaches, speakers, and creators she wants to work with.
Shana also started showing up in AI search and getting found by people who asked ChatGPT and Gemini to recommend a Kajabi designer. For a business owner who used to feel buried on page 20, being THE name AI hands over? That was a HUGE win.
Most importantly, Shana now feels visible. The frustration of having a website that nobody could find is gone, replaced by a steady stream of leads who show up already trusting her expertise and ready to work with her.
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Exactly what the client had to say
"I went from having little to no SEO presence to ranking on page 1 of Google and getting found on AI search. I couldn't recommend SJDS more."
“Working with SJ Digital Solutions was a great experience from start to finish. They took the time to really understand my business and my voice, then did the research to find the keywords that would connect me with my ideal clients. I’d hand them rough content or voice notes, and they’d turn it into amazing posts. They were thorough across the board, even helping me clean up my entire website, not just the blog. Work with them!”
– Shana Recker