About SJ Digital Solutions®: SEO Strategists & Conversion Copywriters
Hey, we're Sam + John
We're the husband-and-wife team behind SJ Digital Solutions®, a family-run boutique SEO agency in Chester County, PA, for small businesses and service providers.
Sam is the SEO strategist and Certified Conversion Copywriter. John is our CTO, with a Master's in Software Engineering. Since 2019, we've helped 350+ businesses get found, remembered, and paid.
USA TodayCNBCMarketWatchFox BusinessMSNRocket Mortgage
Meet the Founders of SJ Digital Solutions®
Founders, number nerds, and your go-above-and-beyond marketing team
Samantha Hawrylack
CEO · SEO Strategist · Conversion Copywriter
The strategy + words half. Sam is an SEO strategist with 9+ years of website copywriting under her belt, she's a Certified Conversion Copywriter, and her writing has appeared in USA Today, CNBC, MarketWatch, and Fox Business.
John Hawrylack
CTO · The Tech Guy
The technical half. John has a Master's in Software Engineering and has been building websites for 15+ years. Indexing errors, schema, site speed, the stuff that decides whether Google can read your site? That's him.
Behind us is a lean team of human writers and SEO specialists, hand-picked and managed by us. You'll never get passed off to someone you've never met.
How SJ Digital Solutions® Got Started
AKA, the origin story
-
Step 1
Fall stupid in love
I met John in high school through mutual friends, and we knew right away that we wanted our lives to look different from most people's definition of "normal." We also got obsessed with personal finance, because we wanted to build a life full of freedom. Then and now, it's the driver behind everything we do.
-
Step 2
Get a dream job (that turns into a nightmare)
I genuinely thought a career in corporate finance was everything I'd ever wanted. Far from it. I took as many calls as I physically could, worked holidays, and (here's the kicker) had to track my bathroom breaks. I knew I was meant for a bigger impact and a better work/life balance.
-
Step 3
Start a blog
In college, John and I got hooked on the FIRE movement (Financial Independence, Retire Early) and started a blog to share how we paid off $60,000 in debt. Long hours on top of full-time jobs got us... virtually no traffic and 0 sales. AKA, screaming into the void.
-
Step 4
Get serious about SEO
Then we learned you can create content in a way that Google picks up and turns into traffic, leads, and sales. What?! We learned everything we could get our hands on, and How To FIRE® grew to 10K monthly visitors, then 50K, then 75K+.
-
Step 5
Quit your job and make your move
I'll never forget handing in my resignation letter. The blog gave me a way to provide for my family on my own terms, so in 2019, John and I started SJ Digital Solutions® to help other business owners grow without constantly showing up. Since then, we've helped 350+ businesses get found, including brands like Ladders, Clever Girl Finance, and American First Finance.
You're next
Start your application →The two hats Sam wears
Most agencies split these jobs up
We don't
What does an SEO strategist actually do?
An SEO strategist figures out exactly what your ideal clients are typing into Google and ChatGPT, then maps those searches to the right pages on your website. That means keyword and search intent research, on-page fixes, technical cleanup, and a content plan, so search engines and AI tools understand what you do and who you do it for.
Why does conversion copywriting matter after you rank?
Ranking gets people to your website. Conversion copywriting is what gets them to actually reach out. A conversion copywriter uses buyer psychology and real customer language to write website pages, sales pages, and emails that turn visitors into leads, and leads into paying clients.
You get both, from the same people, in one strategy. (And email keeps you top of mind until they're ready to buy.)
What SJ Digital Solutions® Does
SEO, copy, and email working as one engine
Search gets you found. Copy turns those visitors into leads. Email keeps you remembered until they're ready to buy. We build all three to work together, and since every client starts at a different stage, we offer three levels of support.
Compare the packages →Foundational Builds
For the website that looks great but isn't showing up in Google or ChatGPT. We build the SEO foundation every brand needs before blogging or funnels can actually convert.
SEO Foundation Build · SEO Copywriting
Momentum Builds
For the business ready to be discovered and remembered. A year of keyword-driven blog outlines plus a lead magnet funnel that turns visitors into buyers on autopilot.
Blog Content Build · Email Funnel Build
Partnership
For established brands that want consistent, on-brand content without doing it themselves. Done-for-you blogs and emails that keep your Google and ChatGPT visibility climbing.
SEO Blogging Retainer · Email Nurture Retainer
What Makes SJ Digital Solutions® Different
Your last agency could never
You work with the founders
Instead of a junior account manager you met once
Big agencies sell you on the founder, then hand you off. Here, Sam and John lead every engagement, and your goals never get lost in a queue.
SEO, copy, and email under one roof
Instead of three freelancers who never talk
Most freelancers do one piece. We connect the strategy, the words, and the follow-up, so nothing gets lost between the click and the invoice.
We report on leads, not just rankings
Instead of reports full of vague "wins"
Every report connects impressions and clicks to what they turned into, like form fills, opt-ins, and booked calls, wherever your setup can track them.
Built for AI search, written by humans
Instead of the SEO playbook from three years ago
We make your site easy for ChatGPT, Perplexity, and AI Overviews to understand and recommend: clear info on who you are and what you do, schema, answer-ready content, and a site AI tools can actually crawl. Then we write it for humans first.
Don't just take our word for it
What changed for our clients
★★★★★
SEO + copy + blogging + email"Within a few short months, we were showing up on page 1 of Google AND in the AI summaries!"
This is the first time I've ever worked with a marketing team that actually delivers RESULTS.
Almost none → 63,000+ monthly search impressions
Alicia Bishop, Therapeutic Tax Solutions★★★★★
SEO + blogging"They've saved me time and earned me money"
They know that it's not enough to just rank on Google. The content also needs to articulate what I'm about and convert.
128 → 30,000+ organic clicks a month, with consult calls booked almost daily
Adam Kol, The Couples Financial CoachWho We Work With
If you're serious about organic growth, you're in the right place
Our roots are in finance and real estate (that's where How To FIRE® started), but we've helped 350+ businesses across nearly every industry get found.
We're probably not your people if you want page 1 by Friday, or you're looking for SEO tricks instead of a long-term strategy.
- Service providersTherapists and counselors, dietitians, accountants and tax pros, coaches, lawyers, and consultants
- Local businessesPlumbing and HVAC companies, esthetics and beauty studios, vacation rentals, wedding venues, and retail shops
- Online businessesCourse creators, Kajabi businesses, membership sites, kids' content creators, and online stores
- Finance + real estate brandsMortgage lenders, financial coaches and advisors, real estate investors, fintechs, and finance publishers
How Working With SJ Digital Solutions® Works
Here's what happens after you apply
Ready to rank? Simply fill out our two-part application, and we'll get your action plan ready.
Apply to work with us →Tell us about your business
Two quick parts: about you, then your goals.
Watch your inbox
You'll hear from us right away, so you know what to expect and how we work.
We dig into your site
Your rankings, content gaps, and how you show up in Google and ChatGPT.
You get your audit + options
What to fix first and the packages that fit, in your inbox within 2 business days. If we're a good fit, we'll schedule a strategy call.
Frequently Asked Questions
Still curious? Good
Who will I actually work with?
You'll work directly with Sam and John. We lead every engagement, and our lean team of writers and specialists works under us, so your strategy never gets handed off to someone who doesn't know your business.
Do I need SEO, copywriting, and email all at once?
Nope! Most clients start with one foundational project, like the SEO Foundation Build or SEO Copywriting, and add more later. Your audit will tell you exactly what to fix first.
Do you only work with finance and real estate businesses?
Nope! That's where our roots are, but we work with service providers, online businesses, and local businesses across nearly every industry.
Do you work with businesses outside Pennsylvania?
Yes! We're based in Chester County, PA, just outside Philadelphia, and we work with clients all over the US (and beyond). Everything happens online.
Do you offer ongoing SEO support?
Yes. Our SEO Blogging Retainer includes done-for-you blog posts every month, plus technical error monitoring and analytics reporting. Our Email Nurture Retainer keeps your list warm with monthly emails.
Do you use AI to write content?
We use AI tools to speed up research and data work, but every strategy is built by us and every word is written and edited by a human. Your content will sound like you, not a robot.
Ready when you are
SEO gave us a business that doesn't need us online 24/7
Now let's build yours
We'd love to help your website bring in clients while you get back to the work you actually love (or, you know, literally anything else).
Found → Remembered → Paid
Let's get you found →
Not ready to apply yet?
Get the free Services + Pricing Guide
Every service, how it works, and what it costs, all in one place.
Send me the guide →