Marin Laukka, Founder of Yes&
The Financial Speaker Who Went from Avoiding Her Website to Using It as Her Best Sales Tool
Service: Website & Lead Magnet Copywriting
Marin Laukka is the founder of Yes&, where she works at the intersection of financial planning and emotional intelligence.
She’s a speaker, author, and financial psychology expert who helps financial professionals navigate the part of wealth management that most advisors aren’t trained for: what happens when a client shuts down or can’t move forward because of complex emotions like guilt or grief.
But when prospects asked what she does, Marin didn’t have a website she felt good about sharing. Her online presence was outdated, and her marketing couldn’t keep up with her deep & sharp expertise. Every time she explained her work, she had to walk people through it manually because her website wasn’t explaining it clearly.
At first, the investment to work with us made her nervous. But after talking through it, Marin decided that SEO-optimized, strategically written copy was necessary if she wanted her business to grow beyond word-of-mouth referrals.
We gave her a website that speaks to her target audience, explains her unique approach without jargon, and makes leads see why they need her before they ever book a call.
The Before & After
From an outdated brand she hesitated to share to a lead magnet and website that pre-sells her expertise
Now Marin’s prospects arrive at sales calls already understanding her approach and why it matters, which means higher-quality leads and faster conversions.
Our Plan of Action:
We started by digging into what makes Marin’s work different. She operates in the space between financial advising and difficult emotions, helping professionals navigate human complexities without overstepping boundaries.
We wrote copy that positioned Marin as THE expert financial advisors call when spreadsheets can’t solve the problem. We showed why her lived experience (loss and sudden wealth) gives her credibility, and we made it clear what working with her looks like, whether that’s through workshops, keynotes, or 1:1 coaching.
The scope included her lead magnet (copy and design), lead magnet landing page, home page, about page, speaking page, and workshops page.
The Results
Marin walked away from this project excited to finally have a website that matches the quality of her work.
Her biggest win is that now her leads show up to sales calls already informed. They understand what Marin does, why her expertise matters, and how they can work with her. This means higher conversions and less time spent selling her services.
Marin was also impressed with our communication and how supported she felt by our team throughout the process. A great end result matters, but so does working with people who make getting there feel easy!
We love to share
Exactly what the client had to say
I had a wonderful experience working with Samantha and her team at SJ Digital Solutions®. What stands out most is their excellent communication throughout the process. I always knew what stage of the project we were in and what my next steps were as we worked together to create an end product I’m very excited to share with the world. Another piece of this process I truly appreciated was Samantha and the team’s genuine enthusiasm; I never felt like my feedback was a burden, which made the journey smooth and happy for everyone, with a great end product to show for it.
-Marin Laukka, Founder of Yes& by Marin