Therapeutic Tax Solutions
Starting from zero in a brand-new niche to landing on page one of Google
Service: SEO Foundation Build, Web Copywriting, Email Funnel Build, and SEO Blogging Partnership
Alicia Bishop runs an accounting and advisory firm, and she’d made a big decision: she was shifting her focus to HVAC business owners. She wanted to zero in on the contractors running 7- and 8-figure operations who needed more financial clarity and high-level strategy.
It was a smart move for the business. But it left her with a problem: everything about her online presence still pointed at the audience she was leaving behind. She was starting from scratch in a niche where, as far as search was concerned, she didn’t exist yet.
Alicia needed a lot more than just cleaning up a few pages
She needed a capable team to rebuild her presence for a brand-new audience, including a foundation for Google and AI search, website copy that spoke to HVAC owners, a lead magnet and email funnel to capture the people who found her, and a steady stream of content to keep the momentum going.
That’s exactly what SJ Digital Solutions helped her do!
- Now, Therapeutic Tax Solutions is ranking on page one of Google for search terms like “HVAC accounting software," "HVAC bookkeeping," and "accounting for HVAC companies."
Plus, Alicia’s firm crossed into territory most accountants haven’t even thought about yet: when an HVAC owner searches Google, Therapeutic Tax Solutions now shows up in the AI overviews at the top of the results, in the AI-generated summaries more and more people read before they ever click.
The Before & After
From an Old Website That Spoke to the Wrong Industry to One HVAC Owners Can’t Miss
Now when a contractor searches for accounting help, Therapeutic Tax Solutions is right there at the top, backed by a website that speaks their language, a blog that answers their questions, and a funnel that turns curious visitors into booked consultations.
SEO Foundation Build + Web Copywriting
The pivot to HVAC meant we couldn’t simply optimize Alicia’s website. We had to rebuild the foundation for a completely different audience.
First, we figured out what HVAC owners were searching for, researching the keywords and search intent behind their queries. Then we rewrote her website around that SEO strategy, creating hyper-specific copy that spoke to Alicia’s target audience.
Alongside the rewrite, we also handled the technical foundation, including optimized title tags, meta descriptions, alt text, and URL structure, plus Google Search Console and Analytics setup and page indexing.
Alicia’s website was also full of content created for her old audience, outdated blog posts, random images, and links pointing to pages that no longer fit. We combed through every page, swapped images, rewrote URLs, and set up redirects so nothing broke along the way!
Email Funnel Build
Ranking on Google gets people to your website, but a funnel turns them into leads.
We created Alicia a lead magnet and a full email sequence to capture HVAC owners when they landed and guide them toward booking a consultation. Set up inside ActiveCampaign, the sequence gave her a system that keeps working in the background, warming up prospects and pointing them toward the next step without her lifting a finger.
SEO Blogging Partnership (+Tech Work!)
With the foundation set and the funnel running, we started filling Alicia’s website with blog content that ranks and keeping the technical side in top shape.
Each month, we produced HVAC-focused blog content with a well-rounded keyword strategy, competitor analysis, and internal linking.
Posts like her guides on HVAC profit margins and accounting software quickly climbed into page-one and top-of-page-two territory!
On the technical side, a niche change leaves a long trail of loose ends
We chased down every one, requesting indexing for pages Google hadn’t picked up, fixing 404 errors left over from the old website, cleaning up redirects, trimming meta descriptions and title tags that ran too long, and adding alt text across the board.
When we started, Alicia’s website health score sat at 81, and we got it up to a consistent 96 to 97 with zero broken pages.
The Results:
After starting from zero in a new niche, Therapeutic Tax Solutions now ranks on page one of Google for the searches that are highly relevant for HVAC business owners.
Alicia’s website brings in over 63,000 search impressions a month, up from essentially nothing when we started. Her domain rating grew, and her referring domains jumped from 35 to 350, a tenfold increase that signals a lot of authority to Google.
Therapeutic Tax Solutions also started surfacing in Google’s AI overviews, the AI-generated summaries that sit above the search results, so HVAC owners see her firm even before they scroll down to the links.
Alicia now has a polished, optimized online presence that matches her business and brings in warm, informed leads from both traditional search and Google’s AI overviews.
We love to share
Exactly what the client had to say
“This is the first time I've ever worked with a marketing team that actually delivers RESULTS.”
“I’ve worked with many marketing teams over the years and have been constantly disappointed by the over-promising and under-delivering. Not with SJ Digital. They completely rewrote my website content in a way that captured my voice and brand, created email sequences, built lead magnets that convert, and did a full website tech audit and overhaul that skyrocketed my website’s visibility. Within a few short months, we were showing up on page 1 of Google AND in the AI summaries! Highly, highly recommend the SJ Digital team!”
– Alicia Bishop, CEO of Therapeutic Tax Solutions
