How to Increase Leads and Revenue through

Email Marketing
FOR Credit Unions

You probably think your credit union doesn’t need email marketing. After all, everyone needs somewhere to put their money.

They do, BUT they have hundreds if not thousands of options with today’s online banking opportunities.

So where does that leave you?

If you don’t have a solid plan for email marketing for credit unions, you could lose a large portion of your target audience to credit unions that use email services for credit unions.

Email marketing is a direct message to your target audience, aka the people that want to hear from you. This differs from your social media audience. You may have a large social media following, but how many of them are interested in your services? Many click the ‘follow’ button without considering who they follow, so they aren’t a targeted lead.

To put it mildly, 1,000 followers on a social media site like Facebook isn’t nearly the same as 1,000 email subscribers. 

Email open rates are around 17% for most industries, whereas social media reach, depending on the platform, can be 5% – 8%. That’s a big difference!

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Turn leads into customers and get started today. We’ve partnered with credit unions around the globe with email marketing campaigns. Get results with the pros in your niche – we’re not a generic agency that works with everyone.

What Is Email Marketing for Credit Unions?

Email marketing for credit unions keeps you in touch with your clients. It allows them to contact you personally and feel like they matter.

Email marketing for credit unions allows you to educate, converse, and sell to your target audience. It includes timely emails with proven strategies that help increase customer engagement, conversion, and loyalty.

DFY email marketing services for credit unions know exactly what clients want to hear and how to convert them from leads to clients if they aren’t already. If they are already clients, email marketing keeps them informed and engaged, both of which are important to maintain your clientele.

DFY email marketing services for credit unions
email services for credit unions

So why consider email services credit unions?

Here are a few reasons:

  • Promote new products and services
  • Connect personally with your audience
  • Make your clients feel like they matter, and they aren’t just a number
  • Keep your clients engaged, so they don’t go to another credit union
  • Increase brand awareness
  • Increase traffic to your blog or website
  • Run A/B tests on subject lines and calls to action

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Email Marketing Strategies
for Credit Unions

At SJ Digital Solutions, we use top-notch email marketing strategies for credit unions to help you have high clickthrough and conversion rates. We have tried-and-true methods; we aren’t guessing or using you as a guinea pig.

Our founders have extensive experience in the credit union and tech industry, bringing their expertise together to create a powerful email marketing for credit unions strategy that sets you apart from the competition.

Here are some of the top strategies we use.

Personalize your message

Email marketing for credit unionss will be lost on your audience if you don’t personalize your message. In other words, don’t throw out generic emails just to email your clients and leads. Instead, get personal; make your readers feel like you wrote the email specifically to them.

No one likes mass emails that make them feel like a number. So they’ll either not open it, or if they do, delete it immediately. 

To personalize your message, include names, locations, and specifics about your readers, so they get warm fuzzy feelings when reading your email.

Educate new customers

Don’t assume everyone reading your emails knows everything or anything about your credit union. Welcome and educate them, but not in a salesy way. 

Make your emails feel informative, empowering, and educational. This will naturally lead to lead conversion because your readers will feel like you are the industry expert and you care about them.

Your emails will help them make robust decisions about their banking needs, and they’ll turn to you because you’ve leveraged yourself as the industry leader.

Split test your email content

Sometimes email marketing for credit unions is a bit of trial and error. This isn’t a bad thing, though!

A split test means you send one part of your target audience one type of email and the other part another type. You then analyze which email had the best results. This can help determine how to move forward with your credit union email services.

Why waste time on emails that don’t work?

Send alerts and notifications

Newsworthy tidbits, alerts about the economy, or notifications about credit union services are all great reasons to email your client base. When you use email marketing for credit unions, you have your list on ‘speed dial’ and can send the message in real-time.

This eliminates the risk of delayed reactions and letting other credit unions get the business because they beat you to the keyboard.

Automate your email campaigns

Automating your email campaigns ensures your emails get out on time with no effort. As a busy credit union professional, you don’t have time to handle email marketing for credit unions manually. Automating it reduces the risk of missed opportunities and puts your email campaigns on a schedule that works best for your audience.

Track your metrics

Email services for credit unions isn’t a one-size-fits-all approach. Instead, you need a strategy tailored to your credit union’s needs. In addition, you must understand and use email analytics to ensure your emails have the most significant reach.

Some of the most important metrics to consider include the following:

  • Clickthrough rate – The clickthrough rate helps you determine the emails’ effectiveness by measuring the number of clicks per delivered email. This is the easiest metric to use to determine how your emails perform.
  • Conversion rate – Your credit union email marketing services should include calls to action. For example, to determine your CTAs’ effectiveness, you can determine your conversion rate or how many people follow the CTA and do what you ask, such as completing a form or opening a new account.
  • Bounce rate – You want your bounce rate as low as possible with email marketing for credit unions. A bounce rate measures the percentage of emails that didn’t reach the intended audience. This could be because of bad email addresses, server issues, or closed email accounts.

Use data to build better segments

The data you get from your metrics should help you build better segments. For example, if your credit union email marketing services strategy isn’t converting as well as you hoped or your clickthrough rate is low, you can try new strategies.

Return to the drawing board and do more A/B testing to determine which strategies yield the greatest results.

Benefits of Email Marketing
for Credit Unions

Email marketing for credit unions has many benefits. Here are the top benefits of DFY email marketing services for credit unions.

Help customers access their finance information

Email marketing for credit unions educates your customers on basic things, like accessing their financial information. It’s amazing how many people don’t know the full extent of the features credit unions offer.

By using email marketing for credit unions, you stay in contact with your customers and remind them of all your services and benefits.

Improve the customer experience by making it easier for them to receive financial information on the go

41.6% of emails are opened on a mobile device, proving that your customers are doing business on the go. So when you email your customers at the right times, they will have the information they need to access their financial information, whether at home or halfway across the country.

Improve retention and loyalty

Email marketing for credit unions helps you stay in contact with your customers. With fewer people walking into brick-and-mortar credit unions today, email marketing services are essential. It’s the tradeoff for a personal greeting and smile when they enter the door.

When you email your customers, you remind them that you care about them and can answer any questions or concerns. It’s also a chance to remind them of new services or promotions and make customers more loyal because you are constantly ‘in their face.’

Share announcements and promotions

There’s no better way to share announcements or promotions than via a timely email. DFY email marketing services for credit unions offer timely email distribution when your demographics benefit from it the most. As a result, your offers will reach them when they’re most likely to act, turning your emails into conversions.

Build relationships with customers

Credit union customers like a personal relationship. Unfortunately, if you run an online credit union, building that relationship is hard because you never see your customers.

Email marketing for credit unions develops that relationship and gives customers a channel to reach you should they need more support.

Email Marketing Credit Unions Tips

Onboard new Customers

Email marketing for credit unions offers an excellent opportunity to onboard new customers. Opening new accounts or using credit union services for the first time can be overwhelming. Using your email platform to welcome them, offer tips and support, and give reasons to use your services is a great way to increase customer loyalty.

Send a welcome email

A welcome email helps customers feel like a person and not a number. You make them understand that you care about each customer and are here for their questions or concerns.

Welcome emails are a chance to thank customers for choosing your credit union and increase customer engagement, which increases customer loyalty.

Think about it. Would you be more loyal to a credit union that immediately welcomed you and kept in touch via email with news, promos, and check-ins, or one that took your deposits and never said a word?

It’s an easy answer for anyone.

Keep them in the loop with updates/changes

Updates and changes need to be pushed out to customers in a timely manner. Missing the opportunity could mean losing customers.

Whether you have policy changes, exciting new products, or a new way to handle accounts, letting customers know immediately will increase customer satisfaction and loyalty.



Segment your customers

Chances are you’ll have customers from different demographics with different needs. Segmenting your customers into categories ensures you send the right emails to those who need them.

For example, if you have a group of subscribers nearing retirement and another group that just graduated college, they have different financial needs. Segmenting them into categories ensures you send the right marketing material to the right group, increasing your conversion rates.

Provide value every time

Don’t waste your customers’ time! Email marketing for credit unions must provide value in every email sent. Some emails will have a sales pitch, but combine that with education or another value-added service, and it won’t make your customers feel like you’re using credit union email marketing services to increase your profits.

Build credibility with your brand

Email marketing for credit unions must be consistent throughout all messages. Don’t confuse customers by mixing up your logos, colors, or messages. Instead, keep everything constant to build credibility and visibility for your brand.

Additional Services We Offer For Credit Unions

Our Framework for Email
Marketing for Credit Unions


SJ Digital Solutions uses a unique strategy to help you increase your customer base using email marketing for credit unions. First, we do the research. We learn about your business, its operation, brand messaging, and vision.

SJ Digital Solutions never uses cookie-cutter procedures. Instead, we tailor our credit union email marketing services to your credit union’s needs after getting to know your credit union, its processes, goals, and visions. We know what will work and what won’t, so we help you understand the best email strategy for the best results based on the information you provide.


With SJ Digital Solutions, your email marketing strategy will be exclusive, helping you increase your clickthrough and conversion rates.

You don’t have to worry about doing what your competitors are doing or doing less than they do. Our strategy is tried-and-true and is based on both founders’ experience in the credit union and marketing industries to provide clients with real results.

With your information, we’ll create an email strategy that welcomes, educates, and converts customers. 


After creating our strategy, our experts create carefully crafted content to convert your readers into customers. Then, we work closely with you to determine the dates you want emails automatically sent and put our strategy to work.

You don’t have to worry about bringing on another staff member to handle email marketing. Outsourcing your email marketing for credit unions needs to SJ Digital Solutions is a cost and time-effective method to increase your customer base and profits.


No credit union email marketing services will be effective without analytics. For example, how would you know your clickthrough or conversion rates?

Without analytics, you’re wasting your time. Fortunately, at SJ Digital Solutions, it’s a part of our package. We immediately analyze the results of your email marketing campaigns, discuss them with you, and, if necessary, create new strategies.

Get A Proposal

Turn leads into customers and get started today. We’ve partnered with credit unions around the globe with email marketing campaigns. Get results with the pros in your niche – we’re not a generic agency that works with everyone.

SJ Digital Solutions Skyrockets Companies in the Credit Union Industry

At SJ Digital Solutions, we believe email marketing for credit unions is critical. You deserve to experience what it’s like to stop chasing leads, decrease your stress, increase your time spent in your zone of genius, and watch as your conversions skyrocket

It’s clear to see that email marketing for credit unions is critical for any marketing strategy for credit unions. So we are ready to help you increase your conversions

Still Curious?

Frequently asked questions

Here are the most frequently asked questions we receive from clients in the credit union industry when they want to kickstart their email marketing campaigns.

A: Of course, you can expect results from our email marketing service for credit unions. But we can’t tell you when or how much. Each email marketing strategy is carefully crafted based on your company’s needs, and we follow up on all analytics to ensure we’re on the right track.

A: There are many ways to measure email marketing for credit union results, but clickthrough and conversion rates are the most common. These rates tell you how many people click on the links provided in the email and how many follow your call-to-action.

A: Over half of the global population uses email, with 4.37 billion email users expected in 2023. Email is timely, user-friendly, and a great way to converse with hundreds or thousands of customers at a time. It’s time and cost-effective; when done right, email marketing for credit unions can increase your bottom line.