Welcome + Upsell Email Sequence for Three Day Launch
How a Designer Went From Welcome Sequence Anxiety to Client-Converting Emails That Captured Her Unique Voice
Service: Email Copywriting
Sierra, Agency Owner at Three Day Launch, has mastered the art of delivering stunning website designs to coaches in record time (3 days, to be exact).
But even efficiency experts have their bottlenecks.
Creating a strategic welcome email sequence had been lingering on Sierra’s to-do list. With sales calls & client projects taking priority, it kept getting pushed to “next week.”
The thing is, Sierra had crossed paths with many copywriters in the past. They were good, but not exceptional.
A busy agency owner, Sierra knew she had to delegate…but she couldn’t bring herself to hire a copywriter she wasn’t 110% confident in.
Having collaborated with SJ Digital Solutions on several client projects, Sierra appreciated Sam’s ability to capture unique voices and deliver strategic copy that converts.
Despite her hesitations, she decided to take a leap of faith…
But Sierra didn’t expect just HOW transformative this decision would be for her business.
The Results
From No Welcome Sequence to Strategically Segmented and Fun-to-Read Emails
Now Sierra has a high-converting welcome sequence that puts her expertise in front of subscribers at the perfect moment instead of leaving potential leads to go cold in her inbox.
Our Plan of Action:
We didn’t just slap together some nice-sounding emails with a few testimonials and call it a day. Instead, we crafted a personality-rich welcome sequence strategy that would nurture subscribers and guide them toward becoming clients.
First, we mapped out a strategic email flow with segmented follow-up paths, making sure that every subscriber received the perfect content based on their interests and actions. Every email was built with a clear, intentional purpose and technical setup instructions.
We also dug DEEP into Sierra’s unique personality, studying her communication style, humor, and expertise. The final emails sounded exactly like Sierra on her very best day – perhaps even better, because they were also aligned with proven conversion principles.
Then, our design team brought Stranco’s new website to life, meticulously optimizing both front and back-end elements of each page for search visibility and showcasing their extensive services and industry partnerships.
The result? An authoritative website primed to turn visitors into qualified leads by clearly demonstrating Stranco’s industry leadership and specialized capabilities.
The Results:
When you balance charisma with persuasion, you get emails that feel personal yet pack a powerful strategic punch. That’s exactly what Sierra received in her inbox, and she was immediately obsessed.
Instead of a generic series of emails, she now has a premium marketing asset that sounds exactly like her – warm, expert, and persuasive – without requiring hours of her time to create.
Most importantly, Sierra didn’t just cross an item off her to-do list. What would have been a “good enough” DIY project turned into a strategic edge for her business. With SJDS, Sierra found a partner who didn’t just take work off her plate but made it better.
Now she’s happily staying in her zone of genius while her welcome email sequence is driving conversions behind the scenes, 24/7.
We love to share
Exactly what the client had to say
“Sam blew my expectations out of the water with the depth of strategy, heart, and passion she pours into her work.”
“Sam is the copywriter I’ll keep coming back to again and again for all of my copywriting. I was reading the first draft and thinking to myself, ‘Wow, this is exceptional. How does she do that?!’. I knew right away that it was going to convert like CRAZY. I’ve worked with so many copywriters over the years, and I have to say that Sam is absolutely top-notch at combining strategy with personality. I can’t say it more enthusiastically: work with Sam, buy from Sam, get her in your corner. You’ll be SO impressed.” -Sierra, Three Day Launch
