Stranco
The Established Energy Leader Who Went From Outdated to Authoritative with a Full Brand Overhaul in Just 3 Months
Service: Copywriting, Website Design, SEO Strategy
Stranco, the leading energy and industrial company with 40+ years of innovation in oil and gas, came to us because their online presence undermined their market authority.
Their outdated website, ineffective messaging, and nonexistent SEO strategy were limiting their reach and damaging their reputation.
We executed a complete brand overhaul, delivering precise messaging that reflected Stranco’s expertise, an authoritative website design, and a targeted SEO strategy to make them visible on Google.
The Before & After
From a Website That Failed to Reflect Industry Leadership to a Powerful, Professional, and Searchable Brand
Now when leads land on Stranco’s website – many of them directly from Google – they immediately recognize they’ve found a trusted industry authority.
Our Plan of Action:
After assessing Stranco’s current state and goals, we identified the critical gaps that were undermining their online presence. Their positioning lacked the authority of a 40-year industry leader, and their website structure was outdated and unclear.
We integrated razor-sharp messaging, intuitive user experience, and a targeted SEO strategy to create a brand that instantly communicated reliability, expertise, and innovation across the energy sector.
Then, our design team brought Stranco’s new website to life, meticulously optimizing both front and back-end elements of each page for search visibility and showcasing their extensive services and industry partnerships.
The result? An authoritative website primed to turn visitors into qualified leads by clearly demonstrating Stranco’s industry leadership and specialized capabilities.
The Results:
Within just one month of launch, Stranco began experiencing tangible benefits from their website revamp. Key industry terms started appearing in search rankings, driving qualified traffic to their site for the first time.
More importantly, their online presence now accurately reflects their market leadership, with authoritative messaging and professional design that immediately establishes credibility with potential clients.
This has streamlined and strengthened their sales process. Now, more people find Stranco on Google, and potential clients arrive at meetings already familiar with their capabilities and impressive industry standing.
Which means better clients, bigger deals, and more premium partnerships.
Behind the Scenes
We don’t just hit ‘publish’ and leave you to figure out your new website all by yourself.
Behind the scenes, we eliminated all technical burdens for Stranco’s team by managing the complete hosting migration and technical optimization. We also equipped them with tutorial videos and in-depth SEO education so they can independently manage and grow their website.
And of course, we keep the line of communication open if they ever need ongoing website updates or tech support in the future by providing exclusive access to our maintenance packages!
