SEO vs Converting Copy
Since we specialize in both, let’s take a moment to clarify.
- SEO = Words for Google
- Converting Copy = Words for your ideal clients and customers (aka humans)
I will admit, we are biased here at SJ and do believe you need both at some point. That said, if you are an online service provider offering 1:1, then we suggest you start here with converting copy THEN begin to build out your SEO. Why? Because we are here for humans first and want your brand voice and messaging to be rock-solid before we add that sweet sweet layer of SEO magic on top.