As a financial coach, email marketing is a way for you to speak directly to your target audience, improve brand awareness, and turn more leads into paying clients. Email marketing campaigns are cost-effective, easy to measure, and, when done right, highly effective in helping you drive higher engagement and conversions.
One of the most important aspects of email marketing? Your email subject lines. In this article, we’re going to share 30+ examples of email subject lines for financial coaches to get inspired as well as practical tips to take your next email marketing campaign to the next level.
The Benefits of Email Marketing for Financial Coaches
Email marketing generates $42 for every $1 spent, which is an impressive ROI for a marketing channel. Financial advisors and coaches can use email marketing to create a stronger relationship with their audience, foster trust, and book out their services. Email marketing is personal and allows you to showcase your ability and expertise directly in your target audience’s inboxes.
Email content is highly versatile and there are multiple ways in which you can use email marketing as a financial advisor or coach:
- Sending regular newsletters with tips, insights, and updates on financial trends and news
- Offering exclusive content such as ebooks, guides, or webinars to subscribers to drive more revenue
- Providing advice on how to plan for your financial success to establish your expertise
- Sharing success stories or case studies to showcase the benefits of working with you
- Offering limited-time promotions or discounts on coaching services
- Sending reminders for upcoming webinars or events to spark more interest
- Doing market research through surveys or polls
- Educating ideal clients on topics like budgeting, financial security, retirement planning, investing, debt management, and more
When done consistently and well, many financial advisors and coaches can highly benefit from email marketing. With 99% of email users checking their inboxes every day, with some doing it as often as 20 times per day, email marketing is a great way to stay top of mind for your target audience with relevant information.
Why Are Email Subject Lines for Financial Coaches Important?
Your target audience is full of busy people who get dozens and dozens of emails every day. Compelling email subject lines make your emails stand out in their inboxes so that they actually open and read them. If you’re currently struggling with low email open rates, working with an email marketing specialist to create more effective email subject lines can be extremely helpful.
How to Write Better Email Subject Lines for Financial Coaches
As a financial coach or a financial advisor, email subject line ideas don’t always come naturally. Here are a few tips to use to spark curiosity and increase open rates!
Speak to Your Audience
One of the most effective ways to boost open rates is to make sure that your email subject lines speak directly to your audience. When you understand your email subscribers’ needs, wants, and pain points, you can create subject lines that truly interest and intrigue them. When your potential clients feel like you’re speaking to them, they’ll pause their scroll and open your email to learn more.
As a financial coach, it’s essential to research your target audience and get intimately familiar with their struggles, dreams, and aspirations. Do they worry about debt management? Are they preoccupied with financial planning for retirement? Identify what matters to them the most and speak to it in your email subject lines.
Use Actionable Language
When you use actionable language to craft your email subject lines, you encourage your target audience to open your email now instead of deciding to do it at some point later (and potentially never coming back to it again). The best email subject lines prompt immediate action.
Phrases like “Take control of your finances today” or “Start investing in your future now” encourage your email list subscribers to take proactive steps to a better financial future. Similarly, incorporating time-sensitive language, such as “limited-time offer,” “urgent,” and “expiring” grabs your reader’s attention and makes them open your email faster. You can also use power words to make a strong first impression.
Keep It Short
If you want your emails to have a higher open rate, keep your email subject lines concise and specific. The perfect subject line is intriguing enough to spark curiosity and short enough to grab attention of your email list in just a few seconds. Aim for clarity and impact in just a few words.
A popular email marketing software ActiveCampaign recommends keeping subject line length within 30 to 50 characters or 4 to 7 words. However, this recommendation should be adjusted to accommodate your audience preferences, content subject matter, and your email platform settings.
Personalize Your Content
Research shows that open rates for personalized emails average 188% compared to 12.1% without personalization. Your target audience is constantly bombarded with generic marketing messages, so personalized email subject lines stand out and feel more genuine and direct. Most email marketing platforms allow you to include a personalized name field in your subject lines. Here’s an example of a personalized subject line: “Can we chat, [First Name]?”.
A/B Test and Refine
One of the most important ways to make sure your content marketing for financial coaches is successful? Get elbows deep in your marketing data and continuously analyze your analytics. The effectiveness of your email subject lines is one of the easiest metrics to track and A/B test so you know exactly what works and what doesn’t.
When you systematically test different subject lines, you can figure out what resonates best with your target audience and refine your copy to catch attention. Experiment with different language, tone, or message to see what makes the most difference for your prospects.
30+ High-Converting Email Subject Lines for Financial Coaches to Get Inspired
Ready to drive more engagement with your next email campaign? Here are 30+ email subject lines for financial coaches for you to get inspired.
- Retirement Planning for Dummies
- Master Your Money with X Expert Tips
- [First Name]’s Complete Guide to Financial Freedom
- Urgent! Your Special Offer Is Expiring ⏰
- RE: [First Name]’s Financial Roadmap
- Maximize Your Financial Success Today
- Budgeting Made Simple
- Breaking News: Your Future Starts Now
- Investing Essentials for [First Name]
- Simplify Your Finances in X Steps
- Start Saving Smart 😉
- [First Name]’s Plan to Prosperity
- The #1 thing financial advisors don’t tell you…
- Falling in Love with Investing 💝
- X Tips to Budget Like a Boss
- Debt-Free Living 101
- ONLY 24 HOURS LEFT! 🔥
- This is seriously bizarre
- Free Financial Coaching Session [First Come, First Served]
- One. Spot. Left.
- How [Client Name] Achieved Financial Independence
- X Must-Have Saving Hacks for [First Name]
- Retire in Style with These X Strategies 💅
- PSA: Your money matters
- Question for [First Name]
- Budget Like a Pro 😎
- Can I help?
- From [Client State Before Working with You] to [Client State After Working with You]
- X Strategies for Wealth Building That Work
- Alert: [First Name]’s Path to Wealth Starts Here
- FREE Guide on Making Smart Investments
- Exclusive! Webinar for Subscribers
FAQs
What Are Catchy Subject Lines for Emails for Financial Coaches?
Your email subject line serves as the first impression of your brand and email content. To make it catchy and boost your email open rates, make sure that your subject line speaks directly to your target audience’s needs and wants so they feel compelled to stop their scroll and read your email. You should use actionable language in your subject lines, such as “now” and “urgent,” and, when appropriate, personalize them with a custom name field.
How to Make an Email Subject Line Stand Out for Financial Coaches?
As a financial coach, it can be difficult to grab reader attention. To make your emails stand out in your audience’s busy inboxes, focus on relevance, urgency, and personalization. Addressing specific pain points or aspirations of your target audience allows you to build trust and speak directly to them. Most importantly, get creative. Your subscribers get dozens or even hundreds of emails every day. The more creative your email subject lines are, the easier it is for them to stand out!
Is It Important to Have a Subject Line in an Email for Financial Coaches?
Absolutely, your email subject lines have a direct impact on how many people open and read your emails. Your emails can contain incredibly helpful and interesting content, but it won’t make a difference if your target audience never actually reads them. Creating effective email subject lines allows you to get more opens so you can share your knowledge with more people and drive higher engagement.
Drive Revenue with Our Email Marketing Service
Ready to convert your email subscribers into paying clients? Learn more about our email marketing service so you can book out your financial coaching containers through the power of email without lifting a finger!
