You’ve probably heard someone declare that “blogging is dead.” Maybe a marketing guru on social media claimed that no one reads blogs anymore, or perhaps you’ve noticed your blog traffic declining.
So, is blogging dead? The short answer is a resounding no. Blogging is alive and well in 2025, but it IS evolving and adapting to changing consumer behaviors and AI advances. Here’s everything you need to know about how blogging works in 2025.
Why People Say Blogging Is Dead
The rumors of blogging’s demise didn’t appear out of nowhere. New platforms and content formats ARE reshaping how people consume information online.
There are a few different factors that contribute to the perception that blog content has become obsolete:
- Social media platforms have captured much of people’s attention and reading time
- Short-form video content has exploded in popularity
- Decreasing attention spans make long-form content less appealing to internet users
- Oversaturation of content makes standing out difficult
- The rise of AI content generation raises concerns about blog post quality
But do internet users read blogs, despite these challenges? Research shows that yes, 83% of internet users still read blog posts. But the bar for high-quality content has been raised, and the definition of what constitutes a successful blog has evolved.
The Reality: Blogging Is Evolving, Not Dying
Blogging and content marketing are undeniably changing, but they’re FAR from dead. They’re just evolving to meet current audience needs and technological advances.
Today’s search engine optimization looks different from what it was 10 years ago. You can’t just stuff your target keyword everywhere on a poorly designed website, hit publish, and hope for traffic to start rolling in.
Modern blog posts focus on building thought leadership and are optimized for both search engines and your SPECIFIC target audience. When done right, blogging continues to stay relevant and generate strong results.
In fact, 49% of marketers still say that organic search has the best ROI of any marketing channel. Here’s why.
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5 Reasons Blogging Is Still Going Strong
1. Builds Authority and Trust
Blogging establishes you as an expert in your field. When you consistently publish well-researched, helpful content about your industry or niche, readers begin to trust your knowledge and perspective.
This trust is valuable because customers buy from businesses they trust. A blog gives you space to demonstrate your expertise by:
- Answering common questions in depth
- Explaining complex concepts in accessible ways
- Sharing original insights based on your experience
- Interpreting industry trends and developments
Unlike social media posts that disappear in feeds, blog articles remain as permanent proof of your expertise. Each article adds to your authority, creating a comprehensive resource that positions you as a leader in your space.
➡️ Not sure where to start with blogging? Get this FREE Content Marketing E-Book!
2. Improves Brand Visibility
Creating SEO-optimized content allows you to bring more traffic to your website. Every post you publish creates another opportunity for your business to appear in search results and get discovered by potential customers.
Engaging content becomes your 24/7 visibility tool that:
- Attracts potential customers
- Directs qualified leads to your products or services pages
- Creates strategic opportunities to showcase how your offerings solve problems
When someone searches for information related to your business, your blog posts help ensure your brand appears in the search engine results. This visibility puts you in front of potential customers exactly when they’re looking for solutions you provide.
One of our clients, The Couples Financial Coach, started receiving over 50 qualified leads weekly from Google after we created a strong SEO strategy that shared his niche expertise.
Before that, he was spending $10,000 on ads with no results to show for it. You can find more stories like this in our Case Studies.
3. Builds Stronger Customer Relationships
Blogs foster deeper connections with your audience because they give you space to communicate your values and share your perspective in a more thoughtful, long-form way.
When you create content, you have an opportunity to showcase your brand personality and values. This allows your targeted audience to get to know you better and creates ongoing conversations.
This ability to share your opinions through valuable content is one of the reasons why blogging is a good marketing strategy for introverts.
4. Long-Term Traffic and Growth
Unlike paid ads or social media posts that stop working when you stop funding them or posting all the time, blog content continues driving traffic for years. This creates compound growth that builds over time.
Blog posts become valuable long-term assets that:
- Rank for keywords months or even years after publication
- Can be updated and refreshed to maintain relevance
- Attract increasingly more traffic as your website authority grows
- Continue working for you without additional investment or needing to create sponsored content
Consistent blogging typically shows better results in year two than year one, and even better results in year three. Each new post adds to your content foundation, increasing your overall organic traffic potential.
➡️Whether you’re selling digital products or services, your website needs to have built-in SEO for your blog to succeed. Get this FREE SEO E-Book to optimize your website!
5. Blogs Drive Sustainable Revenue
SEO leads have a 14.6% close rate, significantly higher than many other marketing channels. This high close rate occurs because blog readers find you when they’re actively searching for information related to your products or services, making them more qualified prospects.
Blogs support revenue generation by:
- Bringing more visitors to your website
- Building trust and authority by sharing valuable information
- Educating potential customers about your products or services
- Showcasing case studies and success stories
Blogging is a sustainable marketing strategy because it doesn’t require your constant presence the way social media does.
Once published, a well-optimized blog post continues working for your business around the clock for months or even years.
Evidence That Blogging Is Still Thriving
A comprehensive industry study found that 91% of businesses reported SEO positively impacted their website performance and marketing goals. However, this success isn’t universal.
Organizations with poor SEO practices are much more likely to report SEO as having no impact or even a negative impact on their business. The difference isn’t in whether they blog, but how they approach it.
The blogging landscape is evolving, and modern search optimization involves both on-page and off-page factors like:
- Writing genuinely helpful content
- Technical factors like site speed and mobile responsiveness
- Content quality signals, including depth, accuracy, and originality
- Following Google’s E-E-A-T guidelines (Expertise, Experience, Authoritativeness, Trustworthiness)
- User experience metrics such as time on page and bounce rates
- Authority indicators like backlinks from reputable websites
Successful bloggers create content that satisfies search algorithms AND provides genuine value to readers. This means researching keywords, yes, but also writing in a way that your niche market understands and craves.
In short:
Companies that treat blogging as a checkbox exercise with thin, poorly researched content see minimal returns. Those who invest in quality content that serves both search engines and human readers continue to see blogging drive significant business results.
Will AI Replace Blogging?
Many content creators wonder, “Is blogging dead after ChatGPT?”. AI is indeed creating BIG changes for the constantly evolving blogging industry, but the reality is much more promising: AI and blogging can work together.
Research is already backing this up.
Studies show that 65% of search marketers generate improved SEO results using AI tools. Additionally, 67% of businesses report improvements in content quality when working with AI.
AI helps bloggers in several ways:
- Tools like SEMrush and SurferSEO use AI to analyze massive amounts of data, making keyword research faster and more accurate
- AI platforms help identify content gaps that your competitors haven’t covered
- Writing assistants help overcome blocks and generate fresh ideas (but DON’T use them to mindlessly generate content!)
Artificial intelligence and blogging aren’t in an either/or relationship.
Around 16.4% of search users also use generative AI. However, the data doesn’t indicate they use AI “instead of traditional search.” Instead, people use both tools for different purposes, often starting with search engines.
However, it’s very important to use AI responsibly. Many people simply paste a prompt into ChatGPT and publish the unedited (or slightly edited) response, and this approach DOESN’T work.
Creating content that people actually want to read requires empathetic thinking and human creativity. Something AI can’t do and will never be able to do!
AI isn’t a replacement for human brains, it’s just a tool to make them work more efficiently.
Is Substack Better Than a Blog?
Substack is a content creation platform that lets writers monetize their content through subscription models and paywalls. It’s great for delivering content directly to subscribers’ inboxes and creating recurring revenue through paid subscriptions.
However, it has limitations. Substack content isn’t optimized for search engines, meaning you miss out on organic discovery. You also build on rented land: Substack controls your platform, audience relationships, and takes a percentage of your earnings.
Substack isn’t necessarily better or worse than a blog because it serves a different purpose. You could easily have both, but you need to be careful about publishing unique content so Google doesn’t see it as duplicate.
Why You Shouldn’t Give Up on Blogging
Blogging remains one of the best marketing tools available to businesses and creators in 2025. It gives you complete ownership of your content and direct access to audience data.
It continues to build authority in your industry, generate qualified leads around the clock, and create multiple revenue streams through affiliate marketing, product sales, and service offerings. Responsibly using AI together with human creativity and input also opens up exciting doors that can give you an edge over other blogs.
People still consume content on Google search, and you can still make money blogging. But the standards are now HIGHER, so consider outsourcing your content marketing to pros like us! 👋
Is Blogging Really Dead?
The data speaks for itself. So, are blogs still a thing in 2025? Absolutely. Blogging hasn’t died, it has matured into a sophisticated marketing channel that rewards quality, expertise, and strategic thinking.
The days of casual, diary-style blogging may be over, but blogs that are focused on providing genuine value continue to drive traffic, build authority, and generate revenue for businesses.
If you’re serious about growing your online presence but don’t have time and expertise to create blog content that’ll rank on Google and woo your target audience, learn more about our services or get in touch!
