SEO for Real
SEO for real estate agents is a somewhat new concept for investors, especially if you’ve been in the real estate industry for a long time.
Before the internet or real estate agents were so tech savvy, real estate transactions were handled by word of mouth. Real estate agents had to network in person or over the phone to get leads.
However, slowly but surely, digital marketing has taken over the real estate industry. As a result, real estate agents quickly had to get tech-savvy and understand the nuances involved in SEO for real estate investors to stay one step ahead of the competition.
The marketing strategy of all real estate agents must now include digital marketing. Without it, you’ll be left in the dust while your competitors get the best clients in the industry.
What does this mean for you?
You need solid SEO real estate agents’ strategies. But this doesn’t happen easily. Your marketing plan must include blog content, videos, and relevant images that contain your top keywords. Real estate agents SEO services is a complex process that, when done right, can create brand awareness, and when done wrong, can leave you at the back of the pack.
Here’s the thing.
You can’t just throw together blog content and videos and hope for the best. Instead, you need real estate agents SEO services that consider the latest SEO practices to help your brand rank at the top of the search engines.
If you want any of the following, you must consider the best services for search engine optimization for real estate agents:
- A real estate agent website that ranks in the major search engines
- High traffic volume to your real estate agent’s website to gain new leads
- The chance to be a trusted leader in the industry
- The ability to show potential clients how you can help them
- The opportunity to create and build customer trust and loyalty
Using real estate agent SEO strategies can increase your real estate company’s potential by making it more visible, available, and trustworthy.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with real estate agents around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
What Do Our SEO for Real
Estate Agents Include?
At SJ Solutions, we know that all real estate agents have different search engine optimization for real estate agents’ needs. That’s why we provide several packages to meet your needs and help elevate your marketing strategy, so you are the real estate agent at the top of the search engine rankings, not your competitors.
Here’s a sampling of what you can expect:
- SEO audit and competitor analysis
An SEO audit determines what your website does right and what needs improvement. We’ll look at keywords, title tags, meta descriptions, header tags, and links. All the techy stuff that Google wants.
We’ll also evaluate what your competitors do that you don’t. This doesn’t mean we’ll copy what they do. We’ll do it BETTER, putting you at the top.
- Keyword research
Every search engine optimization for real estate agents must include keyword research. It’s what creates your website, gives it purpose, and tells Google why it exists.
You wouldn’t want to rank for keywords that have nothing to do with your website, would you?
Hint: the answer is no.
You want to rank for keywords your target audience wants so you can convert leads into clients.
- Improved user experience
User experience is a crucial component of what Google considers. So if users get to your website and are confused or don’t spend a long time on your website, it can count against you.
We create a well-structured user experience focusing on visual design and style so visitors can navigate easily.
- Build backlinks
Backlinks are like ‘votes’ for your website. It tells Google that others agree that your website is good for real estate clients. This is the key to SEO for real estate agents.
Honestly, you could use all the right keywords and have the most user-friendly site, but if no one links back to your site, it’s a sign of a poorly utilized real estate agent search engine marketing plan.
At SJ Digital Solutions, we ensure not only that you get the backlinks but that they are high quality, so Google views them favorably.
- On-page SEO
Keywords are great and an integral part of your SEO for real estate agents, but there’s more to it, which makes SJ Digital Solutions stand apart from the rest.
We don’t slap keywords on your site and hope for the best. We know that doesn’t work.
Instead, we look at the big picture. We focus on HTML, internal links, metadata, relevant images, and quality content.
Want to see our work in action?
What’s the Benefit of SEO for
Real Estate Agents?
You might wonder, what are the advantages of SEO for real estate agents? Why should you make room in your budget for a complex marketing plan?
Here are a few of the most important benefits.
Greater Brand Visibility
When you implement SEO for real estate agents, you tell Google, ‘hey, I’m over here!’ It’s like waving a flag in the air, trying to flag down help when you’re in trouble. With SEO best practices for real estate agents, you’ll get more attention to your website and brand and potentially gain more clients.
Gain Organic Traffic
Organic traffic turns into leads and is one of the top SEO benefits for real estate agents. When you rank higher in the search engines, more people can find you, which leads to organic traffic and leads.
A study by Conductor proved that most companies saw a traffic increase of 12% by implementing SEO strategies.
When you use real estate agent search engine marketing tactics, you optimize your keywords, backlinks, and user experience to rank high in the search engines, gaining that organic traffic.
More Leads and Conversions
Of course, the number one goal of any SEO for real estate agents strategy is to get more clients. The easier your target audience can find you, the more likely you are to get more leads and conversions.
Real Estate Agents SEO
When implementing SEO on real estate websites, the following real estate SEO strategies are necessary:
- Optimize Local Google My Business Page
- Perform Targeted Keyword Research for Real Estate Agents
- Optimize for On-page SEO for Real Estate Agents
- Boost Authority through Link Building
- Monitor and Analyze your Results
Key Ranking Factors for Real Estate
Relevant High-Quality Content
High-quality content means your content is helpful for your audience. It doesn’t just slap keywords and throw a few words out there.
Instead, it showcases you as the expert real estate expert in the industry. If you’re looking for local search engine optimization for real estate agents, we’ll include local keywords that attract the audience near you.
What we won’t do is provide just any old content, worse yet, copied content, that penalizes your site.
You need 100% unique blog content written specifically for your site to make your real estate agents marketing plan work for you.
Users don’t want to come to your website and wonder what I am doing?
Instead, you want them to feel comfortable knowing where to go when your website pops on their computer or mobile device.
If you’ve ever crawled a website wondering where the navigation bar is or how to get the information you need, you know what happens next. You scroll to the next competitor.
Ensuring a top-notch user experience helps keep those customers on your page while engaging them to move forward with your company.
Keyword placement is the key to successful real estate agents SEO services. Use them too much, and you’ll get penalized, but don’t use them often enough, and your site won’t rank at the top of the search engines, making your SEO marketing for real estate investors null and void.
Knowing where to place the keywords, how often to use them, and which keywords to use is the key to a successful marketing strategy.
You want people rooting in your corner, and the best way to do that with SEO for real estate agents is to get authoritative backlinks.
What does this mean?
Well, if a makeup company linked to your real estate agent website, it probably wouldn’t do much for you, right? That’s not your right audience.
Instead, you want backlinks from companies within your niche (real estate) that rank high. This means Google trusts these sites, and if they vote for you, then Google might too.
92.3% of the world uses some type of mobile device. Enough said.
You are missing out if your website isn’t mobile-optimized.
If it’s not, you could lose out on a large portion of your audience who does their research for real estate agent content on their phone or another mobile device.
In fact, a big part of SEO for real estate agents includes mobile optimization. Here’s why.
One of Google’s latest changes is giving priority to mobile-friendly sites. If your site isn’t mobile-optimized, you may hurt your SEO for real estate agents efforts.
You might wonder, what does page speed have to do with search engine optimization for real estate agents? It has nothing to do with keywords or backlinks, right?
But it affects your site’s user-friendliness, and we’ve already discussed how much Google cares about that.
While it’s nice to know that Google wants us to visit sites that will help us and not add another frustration to our day, it’s a key component of SEO for real estate agents, including page speed.
If your page loads too slowly, guess what….no one will find you.
Plain and simple, your website must be crawlable. Google does it often, and if it can’t scan and index your pages, it will negatively affect your search engine optimization for real estate agents efforts.
Additional Services We Offer for Real Estate Agents SEO
SJ Digital Solutions also offers the following:
Our SEO Framework for
Real Estate Agents
SJ Digital Solutions has a vision for real estate agents and implements the SEO best practices for real estate agents to make them work for you. We work hard to ensure local clients can find your real estate agents website and blog content. We do the hard work for you while you sit back and watch your leads grow.
We tailor our SEO for real estate agents to each company’s needs. We don’t offer a cookie-cutter option that makes you look like your competitors. Instead, you’ll STAND APART from them and get REAL results from your real estate agents SEO services.
At SJ Digital Solutions, we have extensive experience in SEO for real estate agents. Both founders have top-notch expertise in the real estate industry and a solid technical background, which combine to create the best strategy for real estate agents search engine marketing.
Stop wasting time and money on tactics that don’t work. You might think you’re saving money by cutting corners but only hurting yourself. When you employ SJ Digital Solutions, you get the best real estate agents SEO services in the industry, hands down, giving you the conversions you dreamt of but never thought would be a reality.
The experts at SJ Digital Solutions execute everything for you. This means you don’t need to hire an in-house SEO specialist, aka another employee, or try to make heads or tails out of SEO for real estate agents yourself.
We cover everything with our real estate agent SEO services, giving you the best chance at converting visitors to clients.
We know, as a real estate agent, you LOVE data. Good news, we do too!
Only the data we use refers to search engine optimization for real estate agents. So first, we review Google Analytics, and the Google Search Console reports to determine how your SEO for real estate efforts pay off. Then, we share the data with you, make changes as needed, and continually update your content, giving you a top-notch real estate agents marketing strategy.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
Frequently asked questions
Here are the most frequently asked questions we receive from real estate agents when they want to kickstart their SEO Marketing Plan.
A: Search engine optimization for real estate agents helps your company rank at the top of search engine results. As a result, you’ll increase brand awareness, get more leads, and potentially have higher conversion rates.
A: The answer is simple…contact SJ Digital Solutions! We are the experts in SEO for real estate agents. There’s no guessing involved. We have tried-and-true techniques that utilize real estate agents SEO best practices.
A: Hands down, the only way you will increase brand visibility, organic traffic, and conversions is to implement SEO for real estate agents today.