SEO for Real Estate
SEO for real estate is one of the most important yet misunderstood concepts in real estate marketing. While it has changed drastically throughout the years, one thing has remained constant; a solid marketing strategy is critical for a real estate professional’s success.
Your SEO real estate strategies must make you searchable on Google.
Here’s the problem. You aren’t the only real estate professional in the area, right?
So now you have to figure out how to stand apart from the competition and appear on the first page of a search for your keywords. If you’re not on the first page, most potential clients won’t find you and will choose your competitors.
Here’s the thing.
Solid SEO strategies for real estate don’t come without effort. You can’t just throw together some keywords and think you’ll rank at the top of a Google search.
Your hard work creating blog content, articles, and videos will go unnoticed and won’t provide the desired results without a tried-and-true marketing strategy for real estate.
Worse yet, just throwing together blogs and other written content without crafting curated content with search engine optimization for real estate professionals in mind won’t provide any results. Your hard work will go unnoticed.
So, why consider real estate SEO strategies? Consider the following benefits:
- Increase the ranking of your real estate website in the major search engines
- Increase traffic to your real estate website to gain new leads
- Become a trusted leader in the industry
- Show potential clients your ability to help them
- Increase customer trust and loyalty
Using SEO for real estate strategies can increase your real estate company’s potential by making it more visible, available, and trustworthy.
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Turn leads into customers and get started today. We’ve partnered with real estate companies around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
What Is SEO for Real Estate?
SEO for real estate is the careful use of keywords on a website, blog content, and other marketing material to increase a website’s search engine ranking. The focus is on the keywords your target audience would use to get real estate advice or services.
The goal is to create a market strategy to put your real estate company at the top of search engine results.
Second place isn’t good enough in this situation.
Only 75% of Google users go past the first page of results. So what happens to the rest? They get ignored, aka don’t get the level of business they dreamt of when they started their real estate business.
That’s why proper SEO strategies could distinguish between a successful real estate company and one hanging on by a string.
There are several types of SEO for real estate techniques to consider:
- Technical SEO: Creates a website that search engines can crawl and index, ensures the structure is user-friendly, and the website loads fast and works well on mobile devices
- On-page SEO: Ensures each page’s content and HTML source code is optimized for SEO
- Off-page SEO: Gathers links from other sites to yours to show search engines you’re a reputable website
- Local SEO: Utilizes local keywords to attract the right audience, such as your city, county, address, and other local keywords
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What Are the Benefits of
SEO for Real Estate?
You might wonder, what are the advantages of SEO for real estate? Why should you make room in your budget for such a robust marketing plan?
Here are a few of the most important benefits.
When you use the right SEO marketing for real estate, you’ll see a higher return on your investment, whether it’s your money or time. Using the right strategies ensure your marketing dollars are put to good use and your time is well managed. Most importantly, you’ll see results faster.
Of course, no one can guarantee how fast you’ll see results or what type of ROI you’ll have, but you’ll increase your chances of better results with a targeted marketing strategy.
As we said earlier, most readers don’t go past the first page on Google. So if you aren’t there, potential clients won’t find you.
But, with the right SEO for real estate strategies, you increase the chances of landing on Google’s first page and getting a larger part of your target audience finding your website. In addition, the more visible you are, the higher your chances of more sales.
Providing great blog content shows your audience you are a credible resource. Providing ‘free content’ or advice lets readers know you care about them and want to see them reach their real estate goals. There are thousands of real estate professionals, and your real estate SEO strategies can set you apart from the rest.
Increase Your Traffic and Conversions
It’s not enough to be on the first page of Google, now you have to keep your clients on your page. It’s a complex process!
With the right strategies for search engine optimization for real estate, you can keep readers engaged and on your website, potentially converting them from readers to clients. The key is in the content provided on your website, including your blog content.
Gives You a Competitive Advantage
Let’s face it; life is a race in any industry, but especially real estate. Therefore, you need a distinct marketing plan for real estate that sets you apart from the competition. You don’t want to follow your competitors, you want to do BETTER than them, and the only way to do that is with proper SEO for real estate strategies.
SEO Is a Long-Term Growth Strategy
Starting and implementing the real estate best practices takes time. It’s not a quick fix; you won’t see changes overnight.
It can take 6 – 12 months to see real results. But, a proper SEO for real estate strategy will include ongoing maintenance to account for Google’s latest algorithm changes and keep your content updated so you always rank at the top.
Real Estate SEO Marketing Strategies
When implementing SEO on real estate websites, the following real estate SEO strategies are necessary:
- Optimize Local Google My Business Page
- Perform Targeted Keyword Research for Real Estate
- Optimize for On-page SEO for Real Estate
- Boost Authority through Link Building
- Monitor and Analyze your Results
Quick SEO Tips for Real Estate Websites
Improve User Experience
User experience is a key component of SEO for real estate. Search engines care about more than your keywords. They want to know that visitors will have a pleasant experience visiting your website and get the information they need without complication.
Include Video Content
We’ve all heard a picture is worth a thousand words, so video content provides an even greater return on your investment.
Google loves videos, and speculation has it that they prioritize search results that contain video over those that don’t. So even if video doesn’t help you rank higher (but it likely will), video content increases conversion rates. It may even be the trick to getting clients to choose you over another real estate professional.
Target Localized Keywords
Local SEO for realtors is crucial for your website. Since real estate is a local business, you want the right audience. For example, if you sell real estate in San Francisco, it doesn’t do you much good to get a call from someone in New York unless they plan to move to San Francisco, right?
Knowing the hot keywords for your local area is the key to attracting the right clients.
Optimize Your Website for Mobile Users
92.3% of the world uses a mobile device! The statistics speak for themselves. Your SEO for real estate strategies must include a mobile-optimized website.
Not only that, but Google uses mobile-first indexing, which means, they index sites based on their mobile friendliness first and then indexes for other uses.
Google wants all websites to be responsive for mobile devices, which is why your real estate SEO strategies must include mobile optimization.
Ensure Images Are Optimized for Search
Believe it or not, search engines care about your images too. Optimizing your images as a part of your SEO for real estate strategies helps your website be more visible and crawlable, so it ranks higher in the search engines.
Increase Your Online Exposure With Google Reviews
Google reviews let Google know that your real estate business is legit and that you do a good job! It’s like votes for your website to rank higher in the search engines. You don’t want to miss this opportunity.
Add Schema Markup
SEO strategies for real estate must also include schema markup. We know it sounds like technical jargon, but it tells search engines what you are trying to portray on your website. It makes your website more crawlable while increasing your ranking and keeping SEO for real estate in mind.
Additional Services We Offer for Real Estate SEO
SJ Digital Solutions also offers the following:
Our Real Estate for Search Engine Marketing Framework
SJ Digital Solutions specializes in SEO for real estate. We provide the real estate SEO services needed to ensure your business is found by local clients ready to invest in real estate. We end the stigma of wasting time on a marketing plan that doesn’t work.
We have the expertise and staffing to ensure your SEO marketing for real estate strategy is customized for your business. We know no two real estate companies are the same or have the same needs, and we customize our offerings to ensure you get the quality leads, organic traffic, and conversions you want so you get REAL results.
At SJ Digital Solutions, we use only tried and true real estate SEO best practices. We know how frustrating it can be to waste time and money on strategies that don’t work. But you don’t have to worry about that when you work with us! Instead, you get the best SEO marketing for real estate strategies to help you rise above your competitors and get the desired conversions.
When you use SJ Digital Solutions, you don’t have to worry about taking on another specialist or stressing about your SEO for real estate strategies. We execute everything for you, so you have a top-notch SEO marketing for real estate plan from the start. No guesswork or legwork is required on your part; we have it handled!
As a real estate professional, using data comes naturally to you, but when it comes to SEO marketing for real estate, you must understand Google Analytics and the Google Search Console, both of which are complex and best left to the experts.
That’s what we do! We monitor both platforms, let you know how your content is performing, and update your SEO for real estate as needed.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with finance brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
SJ Digital Solutions Makes Real Estate Companies Visible to Google
Want to see REAL results our clients have experienced using the power of SEO for real estate?
Frequently asked questions
Here are the most frequently asked questions we receive from clients in the real estate industry when they want to kickstart their SEO Marketing Plan.
Q: What Should I Look For in an SEO Agency for Real Estate?
A: When hiring an SEO agency for real estate, you need one that understands the nuances of the real estate industry. SEO for real estate is different than, say, SEO for banks or SEO for healthcare.
You want a company that understands the real estate business, has a proven track record helping other real estate professionals with their SEO optimization, and is willing to stay on the cusp of this ever-changing industry.
Q: Why Is SEO Important for Realtors?
A: Real estate agents are dependent on their marketing strategies. Your local clients likely have hundreds of options when choosing a real estate agent, and without SEO for real estate, you won’t stand apart from the competition. You must find your niche and aim your efforts at your target audience, so your visitors become clients, not someone else’s.
Q: What Is the ROI of Real Estate SEO?
A: While we can’t tell you the exact ROI of real estate SEO, we can tell you that we track key metrics, including keyword ranking, organic traffic, conversation rates, and cost per acquisition, to determine how our efforts pay off. In addition, we monitor Google Analytics regularly and help you understand its results, so you know how your SEO for real estate benefits your company.