Local SEO for FinTech:
If you’re not leveraging local SEO for FinTech, your firm could be missing out on valuable client opportunities. Every day, potential clients in the FinTech industry actively search online for local financial services every day. Some are probably typing “FinTech services near me” into Google search as you read this!
Without a well-executed FinTech SEO strategy, these high-intent searchers will land on your competitors’ websites instead.
But don’t worry! We’ll break down exactly what local SEO for FinTech companies is and how you can use it to attract qualified leads at the precise moment they need your expertise.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with finance and real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
What Is Local SEO for FinTech?
Local SEO optimizes your online presence to attract potential clients within your target geographic area.
When businesses search for “FinTech services near me” or “best financial technology solutions in New York,” a well-optimized local SEO strategy ensures your firm ranks at the top of the search engine results pages (SERPs).
Just like traditional SEO, you’ll need to conduct keyword research and optimize your FinTech website with relevant keywords in the right places.
But local SEO goes beyond just your website. To maximize your SEO performance, you’ll also need to focus on Google Business Profile optimization, local SEO efforts, and other key SEO strategies for FinTech – all of which we’ll break down in this guide!
Traditional SEO vs Local SEO
You’ve likely heard about traditional SEO – the process of optimizing your FinTech website to rank higher in search engine results pages (SERPs). However, fewer people talk about local SEO, even though this powerful SEO strategy can drive significant results by helping more businesses in your target location find your financial technology services.
Traditional SEO
Traditional SEO focuses on increasing FinTech website visibility in national or global search engine results pages (SERPs). For example, you might publish a blog post on “best digital payment solutions for startups,” and this content will compete with other FinTech websites worldwide.
While traditional SEO is a powerful marketing strategy for FinTech companies , it helps you:
- Attract potential clients searching for FinTech services across the US (or even globally, depending on your focus and goals).
- Create high-quality, evergreen content that continuously drives organic traffic.
- Strengthen your domain authority, boosting the effectiveness of all your SEO efforts.
- Position your firm as an industry leader in the FinTech niche.
If you want your website to rank high in Google search results, start by optimizing for relevant keywords related to SEO for FinTech companies.
That said, traditional SEO for FinTech is highly competitive and takes time to deliver results. Plus, you may attract leads from locations where your FinTech services aren’t available, limiting your ability to convert them into clients.
Local SEO
Local SEO focuses on attracting potential clients in your specific geographic area. Instead of competing for broad terms like “best digital payment solutions,” a strong local SEO strategy targets location-based searches such as “FinTech services in San Francisco.”
Many FinTech firms overlook local SEO in favor of broader SEO strategies for FinTech, but when executed correctly, it can be a highly lucrative marketing strategy for boosting online visibility and attracting qualified leads.
Studies show that 4 in 5 consumers use search engines to find local businesses, and 60% of mobile users contact a business directly from Google search results.
Want to see our work in action?
Why Local SEO for fintech Matters
Local SEO for FinTech offers a direct way to connect with potential clients who are actively searching for financial technology services in the areas you serve.
When businesses search for FinTech solutions, they often need assistance quickly—whether it’s payment processing, financial software, or digital banking solutions. A well-optimized local SEO strategy puts your firm in front of these high-intent clients at the exact moment they need your expertise.
Here’s what local SEO can do for your business:
- Attract ready-to-convert clients in your service area who need FinTech solutions now.
- Increase online visibility in your target city, region, or country.
- Stand out against larger FinTech firms in local search results.
- Boost credibility with client reviews and fully optimized business listings.
- Dominate Google Maps rankings, where businesses search for FinTech services.
- Reach potential clients who specifically prefer local FinTech expertise.
- Strengthen your reputation within the financial technology industry.
If you’re looking to add local SEO to your digital marketing strategy but don’t know where to start, explore our local SEO services.
Want to DIY? We’re sharing 10+ best FinTech SEO strategies below to help your firm rank at the top of Google search results!
What Is the Best Strategy for Local SEO?: 10+ Essential Methods
1. Focus on Local Keywords
Your FinTech website content needs to include the same terms that local clients use when searching online. Every search engine optimization (SEO) strategy is unique, but if you want to improve search rankings for your FinTech firm, you’ll need to incorporate location-based keywords into your content.
For example, instead of just “FinTech solutions,” use “FinTech services in San Francisco” or “digital payment solutions in New York.”
Here are a few key places to add local keywords:
- Page titles and headings
- Meta descriptions
- Image alt text
- Service pages
- Blog posts
- Contact page
Focusing on the right target keywords will improve your local search rankings, but be mindful of keyword stuffing. Your local SEO strategy should prioritize high-quality content where relevant keywords feel natural and user-friendly.
Google’s search engine algorithms can lower your search engine rankings if it detects excessive keyword use, so over-optimizing can actually harm your SEO performance instead of improving it.
2. Optimize Google Business Profile
Your Google Business Profile (GBP) is essential for local SEO success. A complete and accurate profile improves your visibility in Google Maps and local search results, helping potential clients find your FinTech services easily.
To optimize your Google Business Profile, make sure to:
- Complete every section with accurate business details.
- Upload high-quality images of your office, team, or branding.
- Keep business hours updated to maintain credibility.
- List all your services to improve search engine visibility.
- Post updates regularly to engage your audience.
- Choose the most relevant business categories to help clients find you.
- Add special attributes such as “Black-owned,” “LGBTQ+-friendly,” “Eco-friendly,” “Certified B Corporation,” or “AI-driven solutions” to highlight what makes your business unique.
A well-optimized Google Business Profile strengthens your search rankings, enhances your online visibility, and helps build trust with potential clients searching for FinTech firms in your target location.
3. Create Location-Specific Pages
If your FinTech firm serves multiple locations, creating dedicated pages for each area can improve your local SEO strategy. For example, if your company operates in both San Francisco and New York, you might create pages like “Digital Payment Solutions in San Francisco” and “FinTech Consulting Services in New York.”
Each page should include detailed information about that specific office, such as the address, services offered, and contact details. To add even more value, consider including local industry insights, financial regulations, or business resources relevant to that region.
4. Get Local Reviews
Reviews from past clients significantly impact your local search engine rankings. When wrapping up projects, always encourage clients to share their experience and leave a Google review about your FinTech services.
You should also:
- Respond to every review quickly and professionally.
- Address negative feedback with a solution-focused approach.
- Provide direct links to make leaving reviews effortless.
- Express gratitude to clients who take the time to review your firm.
Online reviews serve a dual purpose: they enhance your local SEO profile while building trust and credibility with potential clients searching for FinTech solutions.
5. Maintain NAP Consistency
NAP stands for Name, Address, and Phone number, and keeping this information consistent and accurate across the web is crucial for local SEO – and for your business in general!
Make sure your NAP details are identical everywhere, including:
- Your website
- Google Business Profile
- Social media accounts
- Business directories
- Industry association listings
- Review sites
Even minor discrepancies can harm your local SEO rankings and confuse potential clients, leading to missed opportunities if they try to contact you using incorrect details.
6. Create Local Content
Just like traditional SEO, your local SEO strategy can see significant gains by launching a blog and consistently publishing high-quality, location-specific content.
Consider creating in-depth articles on topics like regional financial regulations, city-specific tax policies, local funding opportunities, and other FinTech-related insights that your target audience is searching for.
Aim for a balanced mix of traditional and local SEO content to maximize your search engine rankings. Not sure where to begin? Explore our SEO blogging and content marketing services to get started!
7. Optimize for Mobile
Most users search online using their phones – statistics show that 64% of searches happen on mobile devices, compared to just 35% on desktops. That means ensuring your FinTech website is mobile-friendly is crucial for online visibility and SEO success.
While many website builders offer automatic mobile optimization, important details can sometimes be lost in the process. To improve SEO performance, make sure:
- Your website layout adapts seamlessly to different screen sizes.
- Buttons are easy to tap and fully functional.
- Key business information is clear and easy to find.
- All internal links work properly.
- Pages load quickly to prevent high bounce rates.
- Interactive maps function smoothly on smaller screens.
Mobile optimization plays a major role in local SEO – Google and other search engines may lower your search rankings if your site isn’t mobile-friendly. Prioritizing mobile-first indexing ensures a seamless user experience and better search engine results.
8. Monitor Local Competitors
Understanding your local competition allows you to identify opportunities to differentiate your FinTech firm. Analyze other FinTech companies’ websites to see what services they highlight, how they position themselves, and which SEO keywords they rank for. Tools like Ahrefs or Google Search Console can help with this research.
However, don’t just replicate your competitors’ SEO strategy. Instead, look for content gaps that you can fill. For example, if competitors aren’t covering local financial regulations, digital banking trends, or compliance updates, this is your chance to establish your firm as the go-to FinTech authority in these areas.
9. Build Local Backlinks
A backlink is when another website links to yours, signaling to Google that your FinTech firm is credible and authoritative. The more high-quality backlinks you earn, the stronger your search engine rankings become.
Local backlinks are especially valuable because they come from businesses and organizations within your community, reinforcing your local SEO. They show search engines that your firm is an active and trusted player in the financial technology industry.
Here are some effective ways to build local backlinks:
- Join local business associations and ensure they link back to your website.
- Participate in industry events and include a link to your site in event listings.
- Partner with universities or startup incubators in your region.
- Write guest articles for local business or FinTech blogs.
- Contribute insights to regional finance and tech news websites.
- Create valuable content for community or industry newsletters.
We can help you build backlinks as a part of our SEO services.
10. Clean Up Your Technical SEO Foundations
High-quality content is essential for search engine rankings, but without strong technical SEO, even the best content won’t reach Google’s first page. If search engine crawlers can’t properly index your website, your content may not rank at all.
A comprehensive SEO audit helps identify and fix key technical SEO issues, including:
- Well-optimized title tags and meta descriptions on every page.
- Short, keyword-rich URLs that enhance readability.
- No broken or dead links that harm SEO performance.
- A clear website structure for easy navigation.
- An XML sitemap submitted to Google Search Console.
- No duplicate content, which can lower search rankings.
- Optimized images with compressed sizes and alt text.
- Strong internal linking to boost page authority.
Technical SEO can be tricky, and it’s often one of the most important reasons why people hire SEO experts.
11. Track & Analyze Your SEO Strategy
SEO is constantly evolving, making it crucial to track its effectiveness. SEO tools like Google Analytics, Google Search Console, and keyword research platforms such as Ahrefs or Semrush provide valuable insights to measure performance and improve your strategy.
Additional local seo Services We Offer For fintech
In addition to these services, we offer:
Our Framework for local seo for fintech
VISION
When you’re ready to have your financial brand grow through your content, we’re here to help you become more visible as an authority in your niche by creating your content backed by our three pillars below.
Our goals when implementing content marketing strategies for alternative lenders are to increase traffic, leads, and conversions for your organization. Allow us to operate in our areas of expertise by creating content that converts and optimizes your content with SEO.
When you take these two things off your plate, you can focus your time, energy, and resources on YOUR areas of expertise. It’s time to stop stressing and overburdening your internal team. Outsource this area of your business to us and get it right the first time. Because not only are we experts at content and SEO, we’re experts in the finance niche.
STRATEGY
You deserve to experience what it’s like to work with us because we understand the big picture. A piece of alternative lending content marketing is never one and done.
We create content that connects to your audience, your other content, and your overall sales and marketing goals.
EXECUTION
Allow us to implement your strategy by taking massive action with one or multiple of our packages.
It’s time for you to save hours spent researching, crafting, ideating, and guessing because when it comes to your content ranking, it’s not just about your great ideas. It’s about how you execute your ideas.
ANALYTICS
We constantly keep a pulse on what’s going on data-wise in the alternative lending industry and keep you informed too.
We do this by regularly monitoring analytics through Google Analytics and Google Search Console, sending reports to our clients, taking action based on the data, and keeping content fresh and updated over time.
We’d never claim to be experts, but we are aware of the strict compliance standards within the financial industry. Moreover, refreshing content is crucial since numbers, regulations, etc., change in the financial services industry sometimes yearly.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with finance and real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
How Long Does It Take for Local SEO to Work?
Local SEO is a long-term investment in your FinTech firm’s growth, not a quick fix. Most businesses start seeing significant results within 3-6 months, but the exact timeline depends on several key factors:
- Your starting point (whether you’re starting from scratch or improving existing SEO)
- How competitive your local market is
- The current state of your website and online presence
- How many locations you’re targeting
- The quality and frequency of your content updates
- Your Google Business Profile’s completeness and activity
- The number of reviews you collect
- How consistently you implement SEO strategies
Some quick wins, like optimizing your Google Business Profile, can show improvements in weeks, while authority-building strategies like content creation and link building take longer.
Get in touch with us, and we’ll give you a better estimate of what to expect!
Local SEO Services for FinTech: Are They Worth It?
Handling local SEO yourself is an option, but working with a SEO expert offers significant benefits. Effective SEO strategies for FinTech require expertise in technical SEO, keyword research, on-page optimization, and content creation to improve search engine rankings.
Partnering with SEO experts ensures your SEO efforts are optimized for success while saving you time to focus on your business. Learn more about our local SEO services, or check out the Resource Hub for DIY tips!
Frequently asked questions
Q: Do FinTech Need SEO?
A: Definitely! Most potential clients use search engines as their first step when searching for financial services. Without SEO, your firm could be missing out on valuable leads, no matter how exceptional your services are. Even if referrals drive most of your business, strong SEO efforts help validate their decisions by ensuring you have a professional online presence that reflects your expertise and credibility.
Q: Is Doing Local SEO Worth It?
A: Absolutely, especially if your FinTech services are limited to a specific geographic area. Many clients prefer or need to work with local financial experts who understand regional tax regulations and the business landscape. When potential clients search for “FinTech services near me” or “financial solutions in [city name]”, strong local SEO ensures your firm appears in relevant search engine results pages (SERPs). This leads to a steady flow of qualified leads actively seeking the financial technology solutions you provide.
Q: Do I Need a Website for Local SEO?
A: Yes, a FinTech website is essential for local SEO success. It supports your SEO efforts with location-specific pages and high-quality content while also working alongside Google Business Profile optimization, backlinks, and on-page SEO to boost search rankings and attract organic traffic.
Q: Is Local SEO Paid?
A: No, local SEO is different from paid search. It focuses on organic search rankings rather than paid ads like Google Ads. While you may invest in FinTech SEO services or tools, your search engine rankings are earned through SEO strategies such as keyword research, on-page optimization, and link building, not by paying for ad placements.
Q: How Is Local SEO Different from SEO?
A: Local SEO improves visibility within a specific geographic area, while traditional SEO targets broader, location-independent searches. A search for “best FinTech solutions” is traditional SEO, whereas “FinTech services in New York” or “financial technology firms near me” falls under local SEO since it focuses on search intent within a defined location.
Q: How to Rank High in Local SEO?
A: Local SEO involves several key strategies, including optimizing your website with local keywords, enhancing your Google Business Profile, and showcasing positive client reviews. Consistently publishing high-quality, location-specific content and earning local backlinks also play a crucial role in improving search engine rankings and attracting organic traffic.
Hire an SEO Agency for FinTech
Local SEO is a powerful digital marketing strategy that boosts online visibility and attracts qualified leads.
At SJDS Digital Solutions, we combine local search optimization with deep industry expertise. Learn more about our local SEO services or reach out to get started!