Content Marketing for Real Estate Crowdfunding
It’s hard to believe that raising capital for large-scale real estate deals required “offline” live pitches and deep pockets only a few short years ago. But since the JOBS Act of 2012, real estate began to be transformed by a new form of investment: crowdfunding.
In the past, real estate investment was cost-prohibitive for many people, but the rise of crowdfunding opened the door for average Americans to participate.
Because investors primarily find and submit offers online, digital marketing has become the gold standard, making content marketing for real estate crowdfunding more crucial than ever.
Content marketing has the long-term potential to connect with qualified leads, expand your buying power, and close more deals.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
What Do Our Content Marketing for Real Estate Crowdfunding Solutions Include?
SEO-optimized content is king for businesses that primarily exist in the digital marketplace.
Content marketing for real estate crowdfunding allows your business to skyrocket its revenue and organically drive new leads to your brand.
So if you’re ready to be a real estate crowdfunding marketplace leader, content creation for real estate crowdfunding marketing is a strategy you’ll want to pay attention to.
The marketing strategies for real estate crowdfunding provided by SJ Digital Solutions gives you the confidence that you will get found by the customers looking for your services and investors ready to put money into real estate.
No more frustration about being lost in a sea of internet traffic because our carefully crafted real estate crowdfunding content means you can rest assured that you’ll get results from our SEO optimization.
And you’ll get all this without endlessly searching for SEO hacks or constantly racking your brain for content topic ideas.
When you choose to invest in content marketing strategies for your organization, you get:
- Competitor Analysis
Optimization with Ahrefs and SurferSEO
Grammarly Premium Checked & Plagiarism Pass
Authoritative External Links and Relevant Internal Links
CTAs to Drive Leads, Traffic, and Revenue to Your Offerings
Style and Tone of Your Choosing
1 Round of Revisions
Uploaded to a Platform of Your Choice, if Desired
Custom Google Drive Collaboration
Monthly Analytics Report
Want to see our work in action?
What Kind of Content Can You Create as Your Real Estate Crowdfunding Marketing Strategy?
Your real estate crowdfunding business helps to democratize investing.
For the first time in history, everyday people can afford to make large-scale real estate investments even if they don’t yet own their own homes.
That’s like the American Revolution of investing! (Minus all the tea dumping and war. . .)
But how will the people know that they can join in the movement?
It takes more than a Paul Revere galloping through the countryside and spreading the word in today’s world.
Creating a content marketing strategy for real estate crowdfunding is the key to helping the “average Joe” know that he, too, has the opportunity to participate in lucrative investments that were once reserved for the elite.
Now that you’re ready to join the real estate crowdfunding revolution– Errr. . .movement– what kind of content is best to include on your website?
Great question! Let’s discuss a few successful content creation strategies for real estate crowdfunding.
Now let’s discuss some of the best ways to create content for financial content marketing:
Email Marketing
Email marketing is one of the best ROI you can get for real estate content marketing.
Research shows that 80% of businesses use email marketing as part of their content marketing strategy to get leads and improve brand loyalty.
This is one of the easiest ways to stay in touch with and nurture your audience.
And the best part: people who are on your email list WANT to be there. They are already interested in what you have to offer. No more sifting through the chaff–these are qualified leads.
Crowdfunding Podcasts
120 million people listened to podcasts in 2021, which is projected to grow by 20 million each year! Since numbers don’t lie, it’s clear why podcasts make great long-term real estate crowdfunding content.
Not only can podcasts position you as an expert in real estate crowdfunding, but podcasts can also be an option for effective long-form content to get you found online by your ideal investors.
You can:
- Use SEO keywords (like “real estate crowdfunding”) in your podcast description
- Use keywords in the show notes
- Create a blog post using a transcript from the show
- Pin that blog on Pinterest– a platform that’s often thought of as social media but is, in fact, a search engine
- Write an email to your list about the podcast episode
- Do a podcast swap with someone in your network and agree to interview one another on your respective podcasts to grow your audience organically
- Repurpose audio clips (audiograms) to use in social media along with captions that use keywords
- Post your podcast (with captions) on Youtube, which is considered to be one of the world’s largest search engines
Finally, consider using your podcast to send people to your lead magnet to grow your email list. And as mentioned above, you can also send reminders to your email list to listen to the podcast. Win-win!
Articles
Articles educate or inform your readers, but writing an article (for your website or as a guest post on another site) also acts like a spotlight you’d see at a grand opening. These articles bring attention to your business and draw in potential investors.
Think about it: On her lunch break, Mary overhears a co-worker talking about this cool new investment opportunity–real estate crowdfunding. It sounds exciting but also a little sketchy. (Too good to be true?)
So, she heads back to her desk and Googles, “getting started with real estate crowdfunding.”
She lands on an article written by you. You explain all the ins and outs of investing in this market and assure Mary that it is, in fact, NOT sketchy but a fantastic opportunity.
Mary is an example of organic traffic. She found you, and because of the value you provided in the article, she began to know, like, and trust you, too. It works!
Downloadable Worksheets & Checklists
You might be thinking, “Okay, great, Sam and John…but how do I get them on my email list in the first place?”
This is where a lead magnet comes into play.
A lead magnet is an appealing asset that attracts readers interested in your product. It is typically a free downloadable worksheet or checklist that you offer as a good faith and equitable exchange for access to a person’s email. It’s another way to attract qualified leads.
Gone are the days of “sign up for our monthly newsletter.” With overflowing inboxes, people have become highly protective of their personal digital real estate, like their email addresses, so they only give it to people who are providing value.
When creating content for real estate crowdfunding, ask yourself, “What would I need/want to know if I was just starting?”
The lead magnet doesn’t have to be complicated.
Short and simple is best. Because when you offer quality content that helps your reader, you’re giving them an exciting, quick win and a reason to follow the real estate crowdfunding content you provide for them in the future.
Infographics
When you consider content creation for real estate crowdfunding, you’ll also want to keep your visual learners in mind.
Many people prefer to see charts, graphics, and other collections of imagery with minimal text, which illustrate and simplify information.
Consider how meaningful data can be communicated visually to break up long-form content while still providing massive value.
Real Estate Investing Calculators
A real estate investing calculator may not seem like content, but it is!
By providing a tool such as this, your audience can see the benefits of investing in real estate crowdfunding. After all, there’s no denying the numbers!
When you use a calculator as part of your real estate crowdfunding content marketing plan, you will provide valuable information to your ideal clients and help move them toward investing.
Additional Services We Offer For Real Estate Crowdfunding Marketing
In addition to these services, we offer:
Our Framework for Content Marketing Real Estate Crowdfunding
VISION
When you’re ready to increase organic traffic, generate quality leads, improve conversions and boost your revenue, we’re here to help!
You probably don’t have the SEO expertise or the manpower to tackle creating a content marketing plan, and you definitely don’t have room for one more thing on your to-do list…
We’ll gladly take these vital, revenue-generating tasks off your full plate so you can get back to doing your best work.
STRATEGY
In addition to the relief you feel by outsourcing, you gain confidence in knowing our content marketing strategies for real estate crowdfunding have been tested and proven to work!
Have you ever invested in pay-per-click ads only to feel like you were watching your hard-earned budget money disappear down the drain with nothing to show for it?
Conversely, when implementing our real estate crowdfunding content marketing strategy, you’ll experience excitement as you witness exponential growth through your organic marketing efforts.
We create content that connects to your audience, your other content, and your overall sales and marketing goals.
EXECUTION
No matter your needs, we offer multiple packages for real estate content marketing, which all include:
- Competitor Analysis
- Optimization With Ahrefs and SurferSEO
- Grammarly Premium Checked & Plagiarism Pass
- Authoritative External Links and Relevant Internal Links
- CTAs to Drive Leads, Traffic, and Revenue to Your Offerings
- Monthly Analytics Report
Our content is strategic, researched, and optimized to improve your brand visibility and to connect with your ideal client. . .and you don’t even have to lift a finger!
ANALYTICS
As a real estate business professional, you probably rely on data to make informed decisions about every deal, and it’s no different with marketing.
We regularly monitor Google Analytics and Google Search Console to see how your content is performing and send the reports to you. This way, we can take action based on facts, stats, and numbers.
We’ll update content as needed–a must in the real estate crowdfunding industry where so many rules and regulations can change from year-to-year.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
What’s the Benefit of Content Creation for Real Estate Crowdfunding?
Content marketing for real estate crowdfunding has even more benefits than an extra large cold-pressed green juice! Here are 3 for you to consider:
1. Increase Traffic To Your Website
What’s the point of having a stunning website if no one visits it? *crickets*
By improving your visibility in the search engines, you’ll get more eyes on your site. . .and more readers ready to become clients!
2. Create a better user experience to increase conversions
You can pump up the know/like/trust factor with your audience by providing quality content for real estate crowdfunding. Each piece of content they devour moves them one step (or 5 steps!) closer to investing with your company.
The more readers have a positive experience with your content, the more your conversion rates will likely increase.
3. Lower your marketing costs
You could roll the dice with pay-per-click advertising, but it’s a gamble. PPC can be very expensive. Plus, there’s no guarantee that it’ll even bring in leads that are interested in your offer– especially when you consider the new iOS update and the demands the market is placing on how valuable our privacy is on and offline.
However, organic traffic is FREE, and properly optimized content marketing for real estate crowdfunding will bring you the very people searching for your services!
The return on investment for content marketing for real estate crowdfunding is hands-down the better investment over time. PPC may offer short-term results, but content marketing continues to work for you YEARS after the initial investment by providing consistent leads and quality website traffic.
SJ Digital Solutions Skyrockets Fractional Real Estate Companies
One study showed that the global real estate crowdfunding market will reach $13.6 billion by 2027. So you don’t want to miss out!
It’s time to grab your part of the market by working with SJ Digital Solutions to create and implement content marketing for real estate crowdfunding that will work to skyrocket your business over time.
We’ll work to get your website ranked in Google and get your content seen by clients who want to invest with you.
Let’s work together to get you the success you deserve in the real estate crowdfunding market.
Frequently asked questions
Here are the most frequently asked questions we receive from real estate crowdfunding companies when they want to kickstart their content marketing.
Q: What Is the Importance of Using Real Estate Crowdfunding Content Marketing?
A: You have the right offer! Now all you need is the right clients.
Potential clients are scouring the internet looking for a place to invest their hard-earned dollars, so it’s a pity they haven’t heard about you!
Content creation for real estate crowdfunding helps you improve your online visibility and connect with the right people–serious investors ready to place capital in your business.
Q: How Much Content Writing Does a Fractional Ownership Real Estate Company Need?
A: Ideally, you need at least 4 articles each month to make a needle-moving impact through content marketing.
However, we offer 3 different content creation packages to meet your needs. If you’re looking for a uniquely designed package for your business, click here to get a custom quote.
Q: How Long Does It Take To Produce Real Estate Crowdfunded Website Content?
A: Based on which package you choose, we deliver a predetermined number of articles on your site monthly. Our packages range from 4-12 articles per month, depending on the needs of your real estate crowdfunding efforts. Custom quotes are available upon request.
Q: Can I Expect Results From a Real Estate Crowdfunding Writer?
A: Definitely! In as little as 3 to 6 months, you’ll see lasting results from your real estate crowdfunding content marketing.
Q: How Can Your Real Estate Crowdfunding Brand Get Started With Website Content Creation?
A: It’s so easy, you’ll wish you had gotten started sooner! Just click here to get started!
