Local SEO for Real Estate Investors:
If you’re not using local SEO for real estate investors to your advantage, your business is likely missing out on valuable client opportunities. Every day, potential clients search online for real estate services in their area. Some may even be typing “real estate investor near me” into Google search as you read this!
Without a strong local SEO strategy, these opportunities go straight to your competitors.
But don’t worry! We’ll explain how local SEO can help you capture local search traffic, boost your search engine rankings, and connect with prospective clients in the local real estate market right when they’re searching for your expertise.
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What Is Local SEO for Real Estate Investors?
Local SEO enhances your online presence to attract potential clients in your local real estate market and specific geographic area.
When prospective clients search for “real estate investor near me” or “property investors in Miami,” a well-optimized local presence helps your business rank higher in the search engine results pages.
Just like traditional search engine optimization, you’ll need to conduct keyword research and optimize your real estate website with relevant keywords in strategic locations.
However, local SEO goes beyond just your real estate site. It also involves managing your Google Business Profile, leveraging local business listings, and implementing other local SEO strategies, which we’ll break down in this guide!
Traditional SEO vs Local SEO
You’ve probably heard of traditional SEO – the practice of optimizing your website to rank well in search engines. However, fewer people discuss local SEO, a powerful yet often overlooked strategy that can drive impressive results. Local SEO for real estate investors helps more individuals in your specific local real estate market discover your real estate services when they’re searching for expertise in their area.
Traditional SEO
Traditional SEO focuses on improving website visibility in national or global search results. For example, you create a blog post about “best investment properties for beginners,” and this content competes with real estate websites across the country for attention in the search engine results pages.
Traditional SEO is an effective marketing strategy for real estate investors. It helps you to:
- Attract potential clients who are searching for real estate services across the country (or even globally, depending on your focus and goals).
- Create valuable evergreen content that continues driving targeted traffic long-term.
- Build your overall domain authority, which benefits all your SEO efforts.
- Position your business as a thought leader in specific areas of the real estate industry.
If you want your real estate website to rank high on Google search results, start with these SEO keywords for real estate investors.
That said, traditional SEO for real estate is highly competitive and can take longer to show meaningful results. You may also attract leads from areas where you don’t focus on the local real estate market or offer services, making it harder to convert them into clients.
Local SEO
Local SEO targets potential clients in your specific geographic area. Instead of competing for broad terms like “real estate investment opportunities,” with local SEO, you’re focused on location-based searches such as “real estate investors in Miami.”
Many real estate professionals overlook local SEO in favor of broader marketing strategies, but it can be an incredibly lucrative approach when done correctly.
Research shows that 4 in 5 consumers use search engines to find local real estate information, and 60% of mobile users have reached out directly to a business after finding it in search results. Local SEO helps real estate investors capture this search traffic and connect with clients right when they’re searching for services in your local real estate market.
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Why Local SEO for Real Estate Investors Matters
Local SEO for real estate investors provides a direct way to connect with potential clients who are actively searching for real estate services in the areas you serve.
When someone searches for real estate services, they’re usually ready to take action – whether it’s buying, selling, or investing. Local SEO places your business in front of these prospective clients at the perfect moment.
Here’s what local SEO can do for your real estate business:
- Attract ready-to-convert clients in your area who are looking for real estate services now
- Build visibility in your town, city, or state
- Stand out against larger real estate companies in local search results
- Boost credibility with online reviews and complete business listings
- Create a strong presence on Google Maps, where local clients search
- Reach potential clients who specifically want a local real estate investor
- Strengthen your reputation in the local market
If you’re looking to add local SEO to your marketing strategy but don’t know where to begin, learn more about our local SEO services.
Want to DIY? We’re sharing 10+ effective strategies that’ll help your real estate agency climb to the top of organic search results below!
What Is the Best Strategy for Local SEO?: 11 Effective Strategies
1. Focus on Local Keywords
Your real estate website content needs to include terms that local clients use when searching for real estate services online. Every search engine optimization strategy is unique, but to improve local search rankings for your real estate business, this typically means adding your city, neighborhood, or service area to your main keywords.
For example, instead of just “real estate investor,” use “real estate investor in San Francisco” or “property investment services in downtown Miami.”
Here are a few key places to add local keywords:
- Page titles and headings
- Meta descriptions
- Image alt text
- Service pages
- Blog posts
- Contact page
Focusing on the right local keywords will boost your local search rankings, but avoid keyword stuffing. You should only use your targeted local keywords where they feel natural and relevant.
Google can lower your page rankings if you’re overusing keywords intentionally, so overdoing it can actually hurt your SEO performance.
2. Optimize Google Business Profile
Your Google Business Profile is essential for local SEO for real estate investors. A complete and accurate profile helps your business appear in Google Maps and local search results. Be sure to:
- Complete every section of your profile
- Add high-quality photos of your properties or office
- Keep your business hours up to date
- List all the real estate services you offer
- Post regular updates about your real estate business
- Choose the most relevant business categories
- Add relevant business details (such as “family-owned” or “certified real estate expert,” if applicable)
Here are examples of well-optimized Google Business Profiles for real estate investors in New York City.
3. Create Location-Specific Pages
If your firm serves multiple areas, you should create dedicated pages for each location. For example, if your real estate investment firm operates in both Los Angeles and San Francisco, you could create pages titled “Real Estate Investment Services in Los Angeles” and “Real Estate Investment Services in San Francisco.”
Each page should provide detailed information about that specific location, such as your office address and the real estate services offered. You can also enhance the page by including area-specific content, such as local property market insights, neighborhood details, or relevant real estate investment tips.
4. Get Local Reviews
Reviews from past clients play a significant role in your local search engine rankings. So, when closing deals with clients, be sure to ask them to share their experience and leave a review on Google.
You should also:
- Respond to every review promptly
- Address negative feedback professionally
- Make it easy for clients to leave reviews with direct links
- Thank clients who take the time to review your real estate services
Online reviews serve two purposes: they boost your local SEO efforts, and they help build trust with potential clients searching for reliable real estate investors in your area.
5. Maintain NAP Consistency
NAP stands for Name, Address, and Phone number. For local SEO for real estate investors – and general business purposes – this information must be accurate and consistent wherever it appears online.
Check these places:
- Your real estate website
- Google Business Profile
- Social media accounts
- Business local directories
- Professional association profiles
- Review sites
Even small inconsistencies can harm your local SEO and cause potential clients to lose trust, especially if they try to reach you using incorrect contact details.
6. Create Local Content
Just like with traditional SEO, your local SEO for real estate investors can greatly benefit from starting a blog and regularly publishing valuable, location-specific content.
You can create detailed articles about local market trends, property investment tips in your city, neighborhood-specific real estate news, and any other topics that your target audience might be searching for.
Strive for a healthy mix of traditional and local SEO content. If you’re not sure where to start, learn more about our SEO blogging and content marketing services for real estate businesses!
7. Optimize for Mobile
Most people use their phones to search online. In fact, statistics show that 64% of searches are done on mobile devices, compared to just 35% on desktops. So, ensuring that your real estate website is mobile-friendly and functions well on all screen sizes is essential for online visibility.
- While many website builders automatically adjust for mobile, important details can sometimes be lost. Make sure that:
- Your website layout adjusts automatically to different screen sizes
- Buttons are functional and easy to use
- Business information, like your contact details, is obvious and easy to find
- All internal links are working properly
- Load times are fast
- If you have interactive maps, they work seamlessly on smaller screens
Though it might seem minor, mobile optimization is important for a successful SEO campaign. Google and other search engines may lower your rankings if your real estate website isn’t functioning properly on mobile devices.
8. Monitor Local Competitors
Understanding your local competition helps you spot opportunities to stand out. Take a look at other real estate companies’ and real estate agents’ websites to see what real estate services they highlight, how they present themselves, and which local SEO keywords they rank for. You can use tools like Ahrefs to analyze their SEO performance.
Don’t just copy their SEO strategies. Instead, look for gaps in their content that you can fill. For instance, if competitors aren’t providing content about the local real estate market or neighborhood-specific trends, this could be your opportunity to position yourself as the go-to local expert in these areas.
9. Build Local Backlinks
A backlink is when another website links to yours. When this happens, it’s like they’re telling Google, “This real estate investor or real estate business is trustworthy and worth checking out.”
Local backlinks are especially valuable because they come from other businesses and organizations in your community. They signal to search engines that you’re an active, respected part of your local market.
Here are a few ways to build local backlinks:
- Join local business organizations and get listed in their directory with a link to your real estate website
- Participate in community events and link back to your real estate business in the event description
- Partner with local schools or libraries to feature your real estate services
- Write guest posts for local real estate blogs or community websites
- Contribute to local news websites with content about the real estate industry
- Create valuable content for community newsletters and include links to your real estate website
We can help you build backlinks as a part of our SEO services.
10. Clean Up Your Technical SEO Foundations
Creating high-quality content is important for search engines, but Google won’t rank it on the first page if there are issues with your technical SEO. In fact, it might not even be able to crawl and index your real estate website or the content you create.
Consider performing a comprehensive SEO audit of your website and checking these key technical SEO elements:
- Proper title tags and meta descriptions, optimized with relevant keywords
- Short, readable URLs that include your target keywords
- Working links (ensure there are no dead or broken links)
- Clear website structure and navigation for a better user experience
- XML sitemap submission to search engines
- No duplicate content issues that could confuse search engines
- Image optimization (proper size and alt text with local SEO keywords)
- Internal linking between pages to help search engines understand your content
Technical SEO can be tricky, and it’s often one of the most important reasons why people hire SEO experts.
11. Track & Analyze Your SEO Strategy
Your SEO strategy will continuously evolve, so it’s crucial to understand what’s working and what isn’t. Utilize tools like Google Analytics, Google Search Console, and keyword research tools like Ahrefs or Semrush to monitor your SEO performance and adjust your strategy accordingly.
Additional local seo Services We Offer For real estate investors
In addition to these services, we offer:
Our Framework for local seo for real estate investors
VISION
When you’re ready to have your financial brand grow through your content, we’re here to help you become more visible as an authority in your niche by creating your content backed by our three pillars below.
Our goals when implementing content marketing strategies for alternative lenders are to increase traffic, leads, and conversions for your organization. Allow us to operate in our areas of expertise by creating content that converts and optimizes your content with SEO.
When you take these two things off your plate, you can focus your time, energy, and resources on YOUR areas of expertise. It’s time to stop stressing and overburdening your internal team. Outsource this area of your business to us and get it right the first time. Because not only are we experts at content and SEO, we’re experts in the finance niche.
STRATEGY
You deserve to experience what it’s like to work with us because we understand the big picture. A piece of alternative lending content marketing is never one and done.
We create content that connects to your audience, your other content, and your overall sales and marketing goals.
EXECUTION
Allow us to implement your strategy by taking massive action with one or multiple of our packages.
It’s time for you to save hours spent researching, crafting, ideating, and guessing because when it comes to your content ranking, it’s not just about your great ideas. It’s about how you execute your ideas.
ANALYTICS
We constantly keep a pulse on what’s going on data-wise in the alternative lending industry and keep you informed too.
We do this by regularly monitoring analytics through Google Analytics and Google Search Console, sending reports to our clients, taking action based on the data, and keeping content fresh and updated over time.
We’d never claim to be experts, but we are aware of the strict compliance standards within the financial industry. Moreover, refreshing content is crucial since numbers, regulations, etc., change in the financial services industry sometimes yearly.
Get A Proposal
Turn leads into customers and get started today. We’ve partnered with finance and real estate brands around the globe with digital marketing campaigns, including SEO, content creation, lead generation, and beyond. Get results with the pros in your niche – we’re not a generic agency that works with everyone.
How Long Does It Take for Local SEO to Work?
Local SEO is a long-term investment in your real estate business’s growth, not a quick fix. Our clients usually start seeing meaningful results within 3-6 months, but the timeline can vary depending on a few key factors:
- Your starting point (whether you’re starting from scratch or enhancing existing SEO efforts)
- How competitive your local real estate market is
- The current state of your real estate website and online presence
- The number of locations you’re targeting
- The quality and frequency of your content updates
- The completeness and activity of your Google Business Profile
- The number of online reviews you collect
- How consistently you implement local SEO strategies
Some improvements, like updating your Google Business Profile, can show results in a matter of weeks. Other elements, like building local authority through backlinks and high-quality content, take longer to establish.
Get in touch with us, and we’ll give you a better estimate of what to expect!
Local SEO Services for Real Estate Investors: Are They Worth It?
You could potentially handle your local SEO on your own, but working with an SEO expert provides several advantages. Local SEO for real estate investors involves various components, from technical optimizations to regular content creation.
Professional SEO services help you avoid mistakes that could negatively affect your search engine rankings and save valuable time you could spend engaging with prospective buyers. Learn more about our local SEO services or explore our Resource Hub if you’re interested in a DIY approach!
Frequently asked questions
Q: Do Accountants Need SEO?
A: Absolutely! Many of your potential clients turn to search engines first when looking for real estate services. Without SEO, your real estate business misses out on these opportunities, regardless of how great your services are. Even if most of your clients come through referrals, SEO for real estate helps these referred clients validate their decisions by showcasing a professional online presence that reflects the quality of your real estate services.
Q: Can I Rank in Local Search Results Without Paid Ads?
A: Yes! Local SEO focuses on organic methods like optimizing your website, Google Business Profile, and earning local backlinks. With consistent effort, these strategies help you rank in local search results without the need for paid advertising.
Q: Is Local SEO Paid?
A: No, local SEO is not the same as paid search. Local SEO focuses on organic (non-paid) strategies to enhance your visibility in search results. While you may invest in professional services or tools to implement SEO effectively, the search rankings themselves aren’t purchased, like they are with Google Ads. The online visibility you gain through local SEO is earned by optimizing your real estate website and presence, not by paying for ad space.
Q: How Do I Use Social Media for Local SEO in Real Estate?
A: While social media doesn’t directly affect rankings, it helps build brand awareness and engagement with local communities. Sharing local content, news, and real estate tips can drive traffic to your site and indirectly improve your local SEO efforts. Active interaction with followers also strengthens your business’s local presence.
Q: How Do I Know if My Local SEO Strategy Is Working?
A: To track the success of your local SEO, monitor your website traffic, local search rankings, and leads from local search. Tools like Google Analytics and Google Search Console provide insights into your site’s performance and keyword rankings. Regularly checking these metrics will help you identify which areas need improvement.
Hire an SEO Agency for Real Estate Investors
Local SEO can be a highly profitable digital marketing strategy for real estate investors.
SJDS Digital Solutions is an SEO agency that specializes in local search optimization and understands the unique needs of real estate businesses. Learn about our local SEO services or get in touch!