Connecting with potential clients as an accountant requires increasing the visibility of your business. By providing your accounting services, you may improve the examination of your client’s financial documents and help them make wiser financial decisions. However, what would happen if your intended audience couldn’t discover you? They were unable to experience your customized accounting possibilities thereafter. Accountants should now determine which SEO keywords are best for them.
Search engine optimization (SEO) is a long-term content strategy and marketing technique that can help your accounting firm attract quality leads. By carefully choosing the content and keywords to employ when optimizing your online presence, you can ensure that relevant people notice your marketing efforts. This increases your chances of acquiring new customers by positioning you as an authority in your industry and fostering credibility and trust.
So, how can accountants begin implementing SEO keywords for accountants to advertise their services? This comprehensive guide will help you choose competitive keywords that can increase traffic to your accounting website and raise your search rankings.
Why Keyword Targeting Is Important for Accounting Services
SEO keyword targeting is the process of specifically selecting and honing a small number of keywords to drive relevant traffic from search engines. The main goal of keyword targeting is to find and rank keywords that are pertinent to your offerings and the needs of your target market, as opposed to using random keywords void of any SEO strategies.
No matter how long you’ve been utilizing SEO for internet marketing, keyword targeting must come first in any SEO optimization strategy.
Better Visibility
You may increase your chances of showing up higher in search results for phrases related to your accounting firm and SEO keywords by using well-selected SEO keywords for accountants. This suggests that if your website has high-quality content, more potential clients will locate your local accounting firm and contact you.
Having said that, you won’t have much success with SEO if you don’t focus on well-chosen keywords that make sense for your brand and domain authority. Keyword research expands your reach since it’s all about selecting the correct keywords to rank higher—not just any keywords.
More Qualified Leads
When you have a targeted SEO campaign in place, the leads that find your website through search engine results are already pre-qualified and interested in your accounting services or products. They visit your website in search of a particular solution to their problem. When you provide content that is properly customized to their wants and solves their problems, curious spectators are far more likely to become new customers.
The top traffic source for all accounting websites is organic search results, so when you attract the right audience with the right keyword phrases…well, you practically create an endless stream of pre-qualified leads through your SEO efforts! This is what we did for one of our accounting clients. Read the case study.
Long-Term Sustainability
Using targeted keywords to optimize your website regularly creates the foundation for both long-term online visibility and organic traffic. Over time, you may see a steady flow of quality leads and new CPA firms when your website ranks well for both the accounting industry and your target market.
That’s correct, you’ll be able to stop having to constantly “show up” on different social media accounts and begin making money automatically.
Enhanced Authority and Trust
You establish yourself as an authority in your industry and provide the answers people are searching for when you customize your web content to the specific needs and preferences of your target audience. When potential clients search online for financial solutions and frequently come across your website with useful content, it offers you assurance and trustworthiness.
As time goes on, prospective clients will come to understand that you have the skills and background they need, and they will begin to trust you with their financial needs.
Cost-Effective Marketing
When used correctly, SEO is a relatively affordable marketing and investment approach, especially when compared to other digital marketing methods. While sponsored adverts require a constant financial commitment to maintain exposure, SEO is a long-term solution that will drive traffic to your website for years to come.
By strategically selecting and conducting keyword research, you may attract highly focused organic traffic to your website without paying extra for each click or impression. As your content appears higher on search engine results pages, SEO’s benefits likewise accumulate over time.
How to Find the Best Accountant SEO Keywords
Now that you know the advantages that your accounting firm may get from selecting the correct SEO keywords, it’s time to determine how to get the ideal SEO keywords for accountants. We also teach you how to do this in our Content Brief Training.
1. Define Your Target Audience
Developing a solid SEO strategy starts with determining who your target audience is and what sort of content they are interested in reading. Understanding the tastes, routines, and demographics of your audience will help you determine the precise phrases they are most likely to use to find financial services or small business assistance.
To ensure that the content you put on your website genuinely helps your potential clients, you may tailor your keyword research to meet their requirements, interests, and issues by getting to know them. Knowing who your target market is can assist you attract the right clients who are specifically seeking for what you have to offer, as opposed to random people from different industries. It also increases the likelihood that you will appear highly on search engine results pages.
So, how do you do market research? One of our favorite methods is to browse social media websites and forums that can offer insight into what your target market is thinking about. For example, on this Reddit thread, a small business owner is asking for advice on whether or not to hire an Accountant.
This potential client may search for relevant keywords like “benefits of hiring a virtual accountant” or “when to hire an accountant.” You should also browse the comments to see what other potential clients are saying and suggesting to gain further insight.
2. Do a Brain Dump
When you have sufficient market data and are ready to identify the best keywords for your accountants, conduct a brain dump. Gather any relevant topics, phrases, and expressions regarding your offerings as they occur to you, then enter them into a Google Doc or project management tool.
Allow your ideas to come to you organically! You’ll find out in the next stages if these recommended keywords are appropriate for your accounting firm. This brainstorming exercise is intended to assist you in utilizing your accounting industry knowledge, experience, and skills to generate a broad variety of keyword ideas that you may refine and expand upon.
3. Use Keyword Research Tools
Building a good SEO strategy requires identifying keywords that your target audience searches for and that you can rank for. Now that you have various keyword suggestions at your disposal use SEO keyword research tools to analyze the data and choose the SEO keywords for accountants that are most relevant to your accounting firm.
Several tools are accessible for researching keywords, including Ubersuggest, Ahrefs (our personal favorite), and Semrush. It is necessary to pay the subscription cost, which might be rather large. That said, when you work with SEO services experts like SJ Digital Solutions, the cost of SEO tools is already included in your service cost!
4. Analyze Competitor Keywords
Accountants may also find SEO keywords by looking at the terms that their rivals are concentrating on. This helps identify relevant keywords that drive traffic to their websites and their industry standing. Additionally, exposing gaps and possibilities in your own keyword strategy helps you to identify areas where you may differentiate yourself from the competition and capitalize on untapped keyword prospects.
With many SEO keyword research tools, you can easily identify the phrases that your competitors are ranking for by utilizing competitor analysis or gap features. After you’ve compiled a list, incorporating relevant keywords for SEO and figuring out how to apply them to your website’s content and design can prove to be beneficial.
5. Check “People Also Ask For” on Google
Sometimes, the answers are right in front of you, so creating a competitive keyword plan doesn’t even require sophisticated SEO services and tools.
To locate more accounting keywords related to your accounting business or target market, check out Google’s “People Also Ask For” (PAA) area. This tool shows questions and topics that visitors frequently search for alongside your original query, helping you understand the specific concerns and preferences of your target audience.
By browsing the PAA area, you can uncover frequently asked questions regarding accounting services. These queries can then be used as ideas for new keywords. These user-generated questions not only mirror the language and vocabulary used by your audience, but they also let you cater to their needs and provide intelligent responses through your content.
For example, when you type “hiring an accountant” in the Google search bar, multiple other questions appear.
From reading the PAA section, you can see that people want to know if accounting services are worth it and the cost of an accountant, among other topics. Use this information to broaden your search, improve your keyword strategy, and focus your SEO keywords.
6. Check for Matching and Related Terms
The majority of SEO tools will provide you with a list of phrases that are synonyms for your primary goal keywords. By expanding your keyword scope to include related and matching words, you may be able to capture a wider range of search queries and enhance your visibility to different target audience segments. Lists of secondary target keywords are not required, although they might be helpful for search engine optimization (SEO).
Above is an example of SEO research at work. Here are the matching and related terms that our SEO tool of choice, Ahrefs, gives us when we search for “why is accounting important in business.” You can see that if you’re writing an article on “why accounting is important,” you could also include keywords such as “what is accounting” and “types of accounting.”
7. Prioritize Long-Tail Keywords
“Short-tail keywords” are search terms often consisting of one to three words, such as “accounting services.” These are common search phrases, however they are harder to rank for and have less bearing on user intent. Long-tail keywords are longer, more focused search queries. They are often three words or longer, like “finding an accountant for beginners.” Even though fewer people search for these terms online, those that do are more knowledgeable and ready to buy.
Choosing the Best SEO Keywords for Accountants
It’s now easy to find the best SEO keywords for accounting professionals, but you also need to know how to choose the ones that will increase your accounting firm’s website traffic and search engine ranking. Accountants should consider three factors: search volume, keyword difficulty, and search intent when deciding which relevant keywords to target.
Search Volume
The amount of interest and demand Internet users have for a certain keyword is shown by the search volume. A phrase with a high search volume suggests that it’s a popular topic that many people are interested in. Choosing keywords with a high search volume might help draw more users and attention to your accounting website.
Keyword Difficulty
A metric called keyword difficulty (KD) evaluates a keyword’s degree of competitiveness by taking into account factors including search volume, competition intensity, and strength of existing ranks. In essence, it shows how challenging it is to rank for a certain search query.
Top keywords with high KD are quite competitive. Ranking for high KD keywords might be challenging if your domain is very new and unestablished. Low-difficulty keywords help you rank more quickly and easily, especially if your website is more current.
Search Intent
A metric known as “search intent” provides insight into the fundamental motivation behind a user’s online search. Your potential customers, for example, may be searching for “Houses for sale here” intending to make a specific purchase (transactional search intent) or for information (informational search intent).
If members of your target market ask themselves the question, “When is it time to hire an accountant?” to find out if they may gain from having an accountant join them, they would rather read an educational article. If someone were looking for an “Accountant near me,” an instructive article wouldn’t meet their search goal because they are hiring.
Summing It Up
Three essential criteria must be considered when selecting the best SEO keywords for accountants: search volume, keyword difficulty, and search intent.
By displaying the amount of traffic that may be generated if you target a particular term, search volume provides you with information about the demand for that phrase. The keyword difficulty metric indicates the likelihood that you will rank for a certain term. Finally, knowing the purpose of a given keyword’s search lets you ensure that the material you provide is what your audience is truly looking for.
If your website is less established or fresh, don’t forget to focus on less competitive keywords!
Examples of SEO Keywords for Accountants
Here are a few examples of SEO for accountants backed up by our favorite keyword research tool, Ahrefs!
- why is accounting important in business
- what does a business accountant do
- how to find a small business accountant
- when to hire an accountant
- what is bookkeeping vs accounting
You should have a dedicated place to keep a running list of potential keywords to target, whether it’s in your keyword research tool, project management tool, or a Google spreadsheet.
FAQs
How Can Accountants Incorporate SEO Keywords into Their Content?
Whether you are adding SEO keywords to quality blog content or website text, the most important thing to remember is that you are writing for humans, not Google bots or robots. You write with your intended readership in mind. Therefore, even while there are ways to organize your content to boost your search rankings (such as placing your core keyword in the first 50–100 words of your article), your content should still be engaging and easy to read. Avoid cluttering your material with accounting keywords, and do your best to give useful information!
What Are the Best SEO Tools for Accountants?
Depending on their requirements and financial constraints, accountants might test out various SEO strategies. At SJ Digital Solutions, we use Ahrefs for keyword research and Surfer SEO to optimize content as we write. Many professionals also favor other SEO tools like Mangools, Ubersuggest, Semrush, etc. If you want to perform SEO yourself, try utilizing a few different tools to find the one that works best for you and yields the best results. The best tools will be included in your package if you decide to employ us to handle your SEO!
Is SEO Important for Accountants?
SEO is undoubtedly one of the most important marketing investments you can make for your accounting firm. Reaching the top search engine rankings and improving your website for search engines boosts website visitors, improves online reputation, and produces high-quality leads. SEO is a cost-effective strategy that will continue to yield positive results and help you grow your accounting firm for many years to come. Learn more about our SEO services.
All-inclusive SEO Keyword Assistance for Accountants
Ready to get your effective SEO strategy up and running? According to research, SEO drives 1,000%+ more traffic than organic social media. And it all starts with finding the relevant keywords to target with your content.
With our keyword research service, we can help you determine those keywords. If you’re ready to expand your reach, be seen by your ideal clients, and finally get to the first page of Google, contact us and begin your SEO journey today!
