SEO Keywords for Asset Managers

How to Find The Most Impactful SEO Keywords for Asset Managers

To establish a connection with prospective clients, asset managers must make their company more visible. You can enhance the review of your client’s financial records and assist them in making better financial decisions by offering your wealth management services. But what would happen if those who weren’t meant to find you couldn’t find you? After that, they were unable to make use of your personalized financial planners or asset management options. It is now time for asset managers to decide which SEO keywords would work best for them.

One long-term content strategy and marketing tactic that might assist your asset managers in generating quality leads is search engine optimization (SEO). By selecting your keywords and content carefully while optimizing your internet presence, you can ensure that the right people see your marketing efforts. Establishing your expertise in your field and building confidence and trust improves your chances of gaining new clients.

How, then, can asset managers start using SEO keywords to promote their offerings? This in-depth guide will assist you in selecting competitive keywords that will drive more customers to your asset management company and improve your search engine rankings.

Why Search Engine Optimization (SEO) Keyword Targeting Is Important for Asset Managers

SEO Keyword Assistance for Asset Managers

The practice of carefully choosing and refining a few keywords to increase relevant search engines’ traffic is known as SEO keyword targeting. The primary objective of SEO keyword targeting is to find and rank keywords that are relevant to your services and the demands of your target market and potential customers, as opposed to utilizing random phrases devoid of any SEO tactics.

Keyword targeting is the most important component of any SEO optimization approach, regardless of how long you’ve used SEO for online marketing.

Better Visibility

By using well-chosen SEO keywords for financial advisors and experts, you may improve your search engine ranking for terms associated with your asset managers. This implies that more prospective customers will find and contact your local asset management company if your website has excellent content.

That being said, if you don’t concentrate on carefully selected keywords that are relevant to your brand and domain authority, you won’t see much success with SEO. Since choosing the right keywords—not just any keywords—is the key to ranking higher, conducting keyword research broadens your audience.

More Qualified Leads

When you run a focused SEO strategy, the leads that come to your website through search engine results are already qualified and keen to buy your products or services related to asset management. They come to your page hoping to find a specific answer to their problem. Curious viewers have a far higher chance of becoming new clients when you offer material that appropriately addresses their needs and fulfills their desires.

When you target the correct demographic with the proper keyword phrases, your SEO efforts can almost produce an unlimited supply of pre-qualified leads, as organic search results are the main source of traffic for all asset-managing websites! This is what we did for one of our clients. Read the case study.

Long-Term Sustainability

Regularly optimizing your website with relevant keywords lays the groundwork for long-term online presence and organic traffic. When both the financial services industry and your target market see your website rank higher, you may eventually observe a consistent stream of high-quality business leads and new asset-managing businesses.

That’s right. You’ll be able to start earning money automatically and not have to “show up” on various social network accounts constantly.

Enhanced Authority and Trust

When you tailor your online content to the particular requirements and preferences of your target audience, you become recognized as an authority in your field and offer the solutions people are looking for. Potential consumers and businesses who seek financial solutions online regularly come across your website with good material, which provides you with assurance and reliability.

Prospective customers will eventually realize that you possess the qualifications and experience they require, and they will start to trust you with their financial demands.

Cost-Effective Marketing

When properly used, SEO is a rather affordable marketing and investment strategy—especially when contrasted with other digital marketing techniques. While SEO is a long-term strategy that will continue to bring visitors to your website for years to come, sponsored advertisements need a continuous financial investment to sustain exposure.

You may drive highly targeted organic traffic to your website without spending more for each click or impression by carefully choosing and researching your keywords. SEO benefits also grow over time when your content ranks higher on search engine results first page.

How to Find the Best Asset Manager SEO Keywords

It’s time to figure out how to obtain the best SEO keywords for asset managers now that you know the benefits your asset management company may experience from choosing the right keywords. We also teach you how to do this in our Content Brief Training.

1. Define Your Target Audience

Finding out who your target audience is and what kinds of content they are interested in reading is the first step in creating a strong SEO strategy. By getting to know your audience’s preferences, daily schedules, and demographics, you can identify the exact terms that they are most likely to use to locate financial services or small business support.

By getting to know your target customers, you can customize your keyword research to fit their needs, interests, and problems, ensuring that the material you post on your website really benefits them. Awareness of your target market will help you draw in the correct customers—as opposed to just anybody from various industries—who are especially looking for what you have to offer. It also just makes sense because it more likely that search engine results pages will feature you prominently.

How, consequently, do you do market research? One of our favorite strategies is to look through social media forums and websites that can provide valuable insights into what your target market is thinking about. For example, on this Reddit thread, a user is asking for advice on whether or not to hire an Asset Manager.

Reddit thread that might give insights into the best SEO keywords for asset managers.

This potential client may search for relevant keywords like “benefits of hiring an asset manager” or “when to hire an asset manager.” For further information, you should review page content and the comments to see what other prospective customers are saying and recommending.

2. Do a Brain Dump

Do a brain dump after you have enough market data to determine which keyword phrases will work best for your asset managers. As ideas for subjects, words, and expressions about your offerings come to you, compile them and add them to a Google Doc or project management application.

Give yourself permission to generate your own ideas! In the next steps, you will discover whether these suggested keywords are relevant to your asset management company. This brainstorming session aims to help you leverage your knowledge, expertise, and experience in the financial services sector to produce a wide range of keyword concepts that you may further develop and hone.

3. Use Keyword Research Tools

When developing a solid SEO plan, it’s important to choose keywords that both your target audience searches for and that you can rank for. Now that you have a variety of keyword recommendations at your disposal, utilize SEO keyword research tools to examine the data and select the SEO keywords for asset managers that are most pertinent to your company.

Ubersuggest, Ahrefs (our personal favorite), and Semrush are just a few of the tools available for keyword phrases research. The subscription fee must be paid; this might be a significant amount. That said, when you work with SEO services experts like SJ Digital Solutions, the cost of SEO tools is already included in your service cost!

4. Analyze Competitor Keywords

Asset managers may also identify SEO keywords by observing the phrases on which their competitors are focusing. This aids in determining specific keywords that drive the most traffic and establish their authority in the field. Furthermore, by highlighting the weaknesses and opportunities in your current keyword strategy, you may find places to set yourself apart from the competition and take advantage of unexplored keyword chances.

Using competitor analysis or gap features, you can quickly find the terms that your rivals are ranking for using various SEO keyword research tools. Once you’ve made a list, it might be helpful to include SEO-relevant keywords and learn how to use them in the valuable content and design of your website.

5. Check “People Also Ask For” on Google

Sometimes the solutions are obvious, so you don’t even need advanced SEO services and technologies to create a competitive keyword plan.

Use Google’s “People Also Ask For” (PAA) section to find more asset-managing keywords associated with your asset-management company or target market. This tool assists you in understanding the particular problems and preferences of your target audience by displaying alongside your original query, questions and subjects that visitors often look for.

You can get answers to often-asked concerns about financial services by exploring the PAA section. Next, these searches can serve as inspiration for brand-new keywords. These crowd-generated questions allow you to respond to their requirements and give thoughtful answers through your content while also reflecting the language and terminology of your target audience.

For example, when you type “hiring an asset manager” in the Google search bar, multiple other questions appear.

How to use People Also Ask For Google feature to find SEO keywords for asset managers.

Reading the PAA section reveals that consumers are interested in learning how much asset managers charge and whether wealth management services are worthwhile. This information can help you expand your search, refine your keyword approach, and concentrate your SEO keywords.

6. Check for Matching and Related Terms

Most SEO tools will provide you with a list of terms that are synonyms for the main keywords you wish to target. You might be able to gain more traction with various target audience segments and catch a larger variety of search queries by broadening your keyword scope to include related and matching phrases. While lists of secondary target keywords may be useful for search engine optimization (SEO), they are unnecessary.

Matching and related terms for better SEO research.

Above is an example of SEO research at work. Here are the matching and related terms that our SEO tool of choice, Ahrefs, gives us when we search for “what is an asset manager.” You can see that if you’re writing an article on “what is an asset manager,” you could also include keywords such as “what is an asset manager in real estate” and “what is the role of an asset manager.”

7. Prioritize Long-Tail Keywords

Search phrases known as “short-tail keywords” are ones that often have one to three words, such as “asset manager services.” These are popular search terms, however they are less indicative of user intent and more difficult to rank for. Longer, more targeted search queries are known as long-tail keywords. They frequently consist of three words or more, such as “beginners’ guide to asset management.” Though fewer individuals look for these phrases online, those who do tend to be better informed and prepared to make a purchase.

Choosing the Best SEO Keywords for Asset Managers

Finding the top SEO keywords for financial professionals is now simple, but you still need to know how to select the ones that will improve the traffic and search engine ranking of your asset manager’s website. When choosing which relevant keywords to target, asset managers should consider the importance of three factors: search volume, keyword difficulty, and search purpose.

Search Volume

The volume of online searches for a certain keyword indicates the level of interest and demand that Internet users have for it. A term with a high search volume indicates that a lot of people are interested in and it’s a popular topic. Selecting keywords with high search traffic may help your asset management website get more visitors and attention.

Keyword Difficulty

A measure known as keyword difficulty (KD) assesses how competitive a keyword is by taking into account variables, including search volume, competition intensity, and strength of current ranks. It essentially illustrates how difficult it is to rank for a certain search query.

High KD top keywords are highly competitive. It may be difficult to rank for high KD keywords if your domain is very new and unestablished. Low-difficulty keywords facilitate faster and easier ranking, particularly if your website is more up-to-date.

Search Intent

A measure called “search intent” sheds light on the underlying purpose of an internet user’s search. For instance, your potential clients may be looking for “Houses for sale here” intending to make a specific purchase (transactional search intent) or find out more information (informational search intent).

Members of your target market would read an informative article if they were to ask themselves, “When is it time to hire an asset manager?” to determine if they would benefit from having an asset manager join them. An educational article wouldn’t fulfill the search criteria of a person seeking an “Asset manager near me” since they are recruiting.

Summing It Up

When choosing the top keywords for asset managers, search volume, keyword difficulty, and search intent are the three most important factors to consider.

Search volume tells you about the demand for a given phrase by showing you the potential quantity of traffic that may be created if you target it. This keyword difficulty indicator shows you how likely it is that you will appear in Google search results for that query. Lastly, by understanding the intent behind a certain keyword’s search, you can make sure that the content you offer matches what your audience is actively searching for.

Remember to concentrate on less competitive keywords if your website is newer or less established.

Examples of SEO Keywords for Asset Managers

Here are a few examples of SEO for asset managers backed up by our favorite keyword research tool, Ahrefs!

  • what is an asset manager
  • what does an asset manager do
  • what asset management in real estate
  • how to manage digital assets
  • IT inventory asset management

You should have a dedicated place to keep a running list of potential keywords to target, whether it’s in your keyword research tool, project management tool, or a Google spreadsheet.


How Can Asset Managers Incorporate SEO Keywords into Their Content? 

The most crucial thing to remember when adding SEO keywords to high-quality blog posts or website text is that you are writing for people, not Google bots or robots. You write with the audience you want to reach in mind. Your content should be interesting and simple to read, even if there are strategies to structure it to improve search engine results (such as including your main keyword in the first 50–100 words of your first page or piece). Try to provide helpful information instead of overusing asset management keywords in your content!

What Are the Best SEO Tools for Asset Managers? 

Asset managers may experiment with different SEO tactics based on their needs and budgetary limitations. At SJ Digital Solutions, we utilize Surfer SEO to optimize content while we write and Ahrefs for keyword research. Additionally, a lot of experts prefer additional SEO tools such as Mangools, Ubersuggest, Semrush, etc. Try using a few different tools to see which one best suits your needs and produces the greatest results if you want to handle SEO yourself. If you want to hire us to manage your SEO, your package will have the greatest tools!

Is SEO Important for Asset Managers? 

Investing in SEO is definitely one of the most crucial marketing strategies for your asset management business. Getting your website to rank highly in search results and optimizing it for search engines increases website traffic, enhances your online reputation, and generates high-quality leads. For many years to come, SEO is an affordable tactic that can help you expand your money management business and produce good results. Learn more about our SEO services.

All-inclusive SEO Keyword Assistance for Asset Managers

Ready to get your effective SEO strategy up and running? According to research, SEO drives 1,000%+ more traffic than organic social media. And it all starts with finding the relevant keywords to target when you create content.

With our keyword research service, we can help you determine those keywords. Reach out to us and start your SEO adventure right now if you’re prepared to broaden your audience, attract the attention of potential customers, and rank well on Google!